Google Analytics Consulting from Cazbah
Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.
5 Reasons You Need Website Analytics:
- In-depth View – Google Analytics provides in-depth data on every possible metric associated with what’s happening on your small business website.
- Traffic Sources – How do your customers and website visitors find your site? Are they coming from search engines, site referrals, marketing campaigns or somewhere else?
- Campaigns – Advertising, email marketing, direct mail, trade shows etc. are all examples of possible marketing campaigns. Wouldn’t you like to know if you are getting your return on investment?
- Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
Measuring Success – Is your website a significant source of sales for your business? Google Analytics is a critical part of answering that question.
Our Analytics Services
Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.
Making sure your Google Analytics account is setup properly, is integrated with your website and all the other website tracking tools in use is critical. Your IMC will make sure your Google Analytics account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your small business.
Google Analytics Audit
Do you already have an operational Google Analytics account, but aren’t sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account and make recommendations to ensure you are working with reliable data.
Analytics Monthly Reporting
Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding your growth opportunities. When meeting with your dedicated IMC, you’ll understand what’s happening with your website and Internet marketing activities, where you have been successful and what areas need improvement.
Integration with Zoho CRM
Understanding the complete customer sales cycle is critical to your online success. We have chosen to partner with Zoho’s CRM to help our clients gain a better understanding of their customers and develop a sales process that’s successful and repeatable. Integrating Google Analytics with Zoho’s CRM will give you a complete view of your customer’s buying process.
Google Analytics Training
Want a deeper understand of how Google Analytics works so you can monitor your site’s progress on your own? That’s great! We’ll help train you on how to use Google Analytics so you can conduct your own monthly reports.
Technology | Process | People
Google Analytics Articles
If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords you chose to optimize for? Do you know how to use Google Search Console?
Most believe even today that every online market is endless, and that the only limitation is technology itself. I continue to be amazed at the number of customers who come to me with that notion. Patience in business is one of the most important skill sets you can have as a small business owner.
The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
Business owners understand SEO is something they need for their website, but don’t necessarily know how to implement it. Let’s take a look at the top 8 SEO mistakes you’re making on your blog and how to fix them.
Big Data will become a part of every company’s marketing data going forward. Embrace this trend and reap the benefits. Turn big data into marketing data.
A marketing map will clarify your strategy. With everyone pulling in the same direction your conversion rates will go up as will your bottom line.
The competitive nature of business demands that companies take aggressive steps to ensure proper website development and SEO friendly design. Here are a few guidelines on how to implement a user friendly website to ensure the best possible SEO performance for it during the design and development process:
There are many different ways to market a business these days. Regardless of what type of marketing you’re currently utilizing, make sure you’re well versed in the proper tools of the trade. In this article, we’ll talk about the 5 biggest marketing mistakes and how to avoid them.
As Internet Marketing Consultants at Cazbah, one of our goals is to understand our customer’s business objectives, in order to trace that back to digital marketing performance. Quite often, our SMB (Small and Medium Business) customers will answer that question with...
Most of you know by now that Google AdWords is one of your best options for advertising your business online. Even with all of that considered, sometimes a campaign just doesn’t work out the way you’d hoped it would and you need to cancel Google AdWords.