For many B2B manufacturers, their company website often functions more like a digital brochure than a business driver. It explains who you are, lists your capabilities, and maybe includes a contact form, but it doesn’t actively…
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Top 10 Marketing Mistakes Industrial SMBs Make
For commercial and industrial SMBs, the manufacturers, distributors, dealers, and service-based companies out there, marketing often feels like a frustrating guessing game. Owners and managers frequently invest in websites, SEO, advertising, and…
SEO for Manufacturing Companies: Your Complete Guide
Why Is SEO for Manufacturing Companies Important in 2026? The factory floor, product quality, and relationships still matter, but buyers now start their buyer’s journey online. If your company isn’t visible where engineers, procurement managers, and supply-chain...
What Is E-E-A-T and Why Does It Matter for Your Website?
If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...
Find Out How to Choose the Best Website Design Company for Your Business
Discover the secrets to finding the perfect website design company for your business – learn How to Choose the Best Website Design Company for Your Business and transform your online presence.
Boost Conversions with Marketing Platforms to Help Increase Marketing Leads
Discover the top Marketing Platforms to Help Increase Marketing Leads and maximize your sales potential with our expert guide.
How to Increase Your Brand Awareness with Integrated Marketing
Boost your brand’s visibility with integrated marketing strategies. Learn proven tactics to increase brand awareness and drive business growth.
5 Guerilla Marketing Ideas for Small Businesses on a Budget
Discover 10 creative and low-cost guerilla marketing ideas to help your small business stand out, engage customers, and boost brand awareness on a budget.
How to Create a B2B Marketing Strategy that Works in 2024
Learn how to create a B2B marketing strategy that drives results in 2023. Discover proven tactics to attract, engage, and convert your ideal customers.
Why WordPress is the Best Platform for Small Business Websites
Discover why WordPress is the top choice for small business websites. Learn about its user-friendly features, customization options, and affordability.
Is Google Ads Right For Me?
At Cazbah, we often recommend that our customers consider using Google AdWords when appropriate. Not every business needs to use Adwords, so it’s important to know your business goals and start a plan of how you’re going to achieve them.
The CARES Act: Benefits for Small Businesses
As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the bills, reduced...
How to Crisis Proof Your Small Business Website
In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and mandatory work from...
Creating a Successful Retargeting Marketing Campaign
A good remarketing campaign is like an affectionate dog. Hear me out...this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that begins,...
Site Search Analytics Tracking in Google Analytics
Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website to deliver an...
Conducting a Comprehensive Year-End Marketing Review
With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? Too many small...
Getting To The Top Of The First Page On Google
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I'll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The top of the first...
4 Tips to Create Great Web Content That Doesn’t Suck
Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You've given your customary "uh huhs" and "wow, that's crazy", but they just keep on talking. So, you zone out and put your mind on auto-pilot,...
How to Create a 301 Redirect in 4 Easy Steps
For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make changes that will...
The Easy Way to Make Your PDF Crawable and SEO Friendly
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I see remnants of a...
How to Boost Your Quality Score in Google Ads
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to rank...
How to Implement Simple and Clean Website Design
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn some...
Why Your Home Page Is Broken And What You Can Do To Fix It
The home page is no longer a gateway to your website, it’s now just one of multiple landing pages. Turn it into a page that offers value.
Should I Change the Domain Name of My Website?: A Case Study
How do you know if a domain name change is the right move for your small business? Take a look at the points below to help you determine what the best move is for your business and your customers’ success:
Creating Buyer Personas Using Google Analytics
Why did you customers choose you in the first place? In order to know this, you must get to know your customers better and start creating “buyer personas”.
5 FREE Content Management Tools for Small Businesses
One of the most important areas of online marketing that many small businesses struggle with is content creation and management. There are actually a lot of high quality, time-saving, and free content management tools out there you can use to cut costs!
Pop Ups, Forms, or CTAs? 4 Lead Generation Tips for Small Businesses
Many websites may use these pop ups as lead generation form sections or CTA spaces, but there are much better ways to accomplish that goal! Check out the following lead generation tips for small business websites that will actually encourage your web visitors to engage with your site!
Why You Absolutely Need a Website for Your Small Business
If you’re a small business just starting out, you may be wondering if you even need a website. There are several benefits of having a website for your small business! Still undecided? I’ll prove it to you.
It’s Small Business Week in America! (2019)
Small businesses are a vital part of what makes up the successful U.S. economy. During this Small Business Week, we at Cazbah want to thank you from one small business to another.
4 Modern Website Design Elements for Small Businesses
Your old website is driving prospects and customers away, instead of attracting them. You need to invest in modern website design elements on your website if you if you want to make it long term as a small business.
Online or On a Tractor? Digital Marketing for Small Farmers
Are you a small business farmer who’s yet to jump on the digital marketing train? Modern digital marketing practices are what small farmers can rely on to remain relevant in today’s economy.
Building Your Small Business Brand from Scratch
Today I want to talk about how you can start taking steps towards building your business brand identity to last. If you’re a business just starting out or you’re looking to refresh your image, keep reading! We’ve got some tips and best practices you may not have thought about.
How to Generate More Leads From Your Small Business Website
Do you want to know how to generate more leads from your website? With that in mind, here are four best ways to optimize your small business website for lead generation and the number #1 best way to track those lead conversions.