Is Google Ads Right For Me?

by Charles (Chaz) Broersma | Mar 21, 2022 | Business Strategy, Internet Marketing, SEO, Website

  At Cazbah, we often recommend that our customers consider using Google Ads when appropriate. Not every business needs to use Ads, so it’s important to know your business goals and start a plan of how you’re going to achieve them. After doing various...

The CARES Act: Benefits for Small Businesses

by Olivia Broersma | Apr 3, 2020 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, News, SBA - Small Business Administration, Small Business, Website, Website Development

    As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the...

How to Crisis Proof Your Small Business Website

by Olivia Broersma | Mar 25, 2020 | Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website

    In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and...

Creating a Successful Retargeting Marketing Campaign

by Cazbah Staff | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website

  A good remarketing campaign is like an affectionate dog. Hear me out…this will make sense, I promise.   A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...

Site Search Tracking in Google Analytics

by Melania Velasquez | Feb 26, 2020 | Analytics, Small Business, Website, Website Analytics, Website Development

    Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website...

Conducting a Comprehensive Year-End Marketing Review

by Matt Smith | Feb 19, 2020 | Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business, Website

    With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...