5 Best Sales Tips We Can Learn From Michael Scott

by Olivia Broersma | Apr 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business

  Throughout The Office, the beloved character Michael Scott has graced us with several memorable life quotes to live by. Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons....

Using Websites for Small Businesses Increases Revenue

by Charles (Chaz) Broersma | Apr 13, 2018 | Internet Marketing, Marketing, Sales, Small Business, Technology, Website Development

  In the early 2000s (ages ago in Internet time) having a website for a small business meant either hiring a web development company or, assigning the task to an individual in your organization to design and develop it. With that complete, you arrived on the...

4 Small Business Reputation Management Tools

by Charles (Chaz) Broersma | Apr 11, 2018 | Business Strategy, Internet Marketing, Marketing, SEO, Small Business

  The reputation of any small business can mean the difference between a booming business based on satisfied customer referrals or, a going-out-of-business sign on the door because of the impact of negative word-of-mouth or bad publicity. Reputation management on the...

Balancing Visuals and Content in Website Creativity

by Charles (Chaz) Broersma | Mar 23, 2018 | Digital Marketing, eCommerce, Inbound Marketing, Marketing, Sales, Small Business, Social Media, Website Design

  Website creativity is important and can boost your website’s ranking and performance. Just don’t let website creativity get in the way of your users’ experiences.   In website development, it’s important to keep in mind that your site is...

You Need to Prioritize Corporate Culture Development

by Dawn M. Smith | Mar 21, 2018 | Business Strategy, Employees, Small Business

  In the modern business landscape, effective companies understand that they are in competition for elite talent just as much as prospective employees are fighting for a good job. Focusing on corporate culture development will help you attract, and also retain...

Creating Good Content: Opportunity Knocks

by Charles (Chaz) Broersma | Mar 16, 2018 | Blog, Marketing, Sales, Small Business, Social Media, Technology

  Content marketing is your opportunity to connect to the elusive internet scroller. Creating good content is more than just slapping some words on a page and clicking the “publish page” button, it’s a meticulous skill that requires patience,...