by Beth Ottley | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...
by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...
by Guest Post | Sep 6, 2019 | Business Strategy, Digital Marketing, Marketing, Mobile, Mobile Marketing, Small Business
The continued refocusing of digital marketing from desktop to mobile creates new challenges and opportunities for marketer leaders, marketing teams and the technical professionals who support them. As mobile becomes the senior partner in the marketing...
by Sue Mayo- Smith | Aug 30, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Social Media, Website Development
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on...
by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Beth Ottley | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article...
Blog
Case Studies
Infographics
FREE Comprehensive Analysis