by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...
by Olivia Broersma | Nov 18, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Website
Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You’ve given your customary “uh huhs” and “wow, that’s crazy”, but they just keep on talking....
by Dawn M. Smith | Nov 13, 2019 | Content, Digital Marketing, Internet Marketing, Small Business, Website
For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make...
by Beth Ottley | Oct 30, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
Whatever product you sell or service you provide, you undoubtedly have a specific action (or a few) you want your web visitors and prospects to complete when they visit your website. It seems more and more like an uphill battle trying to get your...
by Beth Ottley | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...
by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...
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