Google Analytics Consulting

Google Analytics Consulting from Cazbah

Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.

5 Reasons You Need Website Analytics:

In-depth View – Google Analytics provides in-depth data on every possible metric associated with what’s happening on your small business website.
Traffic Sources – How do your customers and website visitors find your site? Are they coming from search engines, site referrals, marketing campaigns or somewhere else?
Campaigns – Advertising, email marketing, direct mail, trade shows etc. are all examples of possible marketing campaigns. Wouldn’t you like to know if you are getting your return on investment?
Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
Measuring Success – Is your website a significant source of sales for your business? Google Analytics is a critical part of answering that question.

Our Analytics Services

Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.

Google Analytics Account Setup

Making sure your Google Analytics account is setup properly and is integrated with your website and all the other website tracking tools in use is critical. Your IMC will make sure your Google Analytics account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your small business.

Google Analytics Audit

Do you already have an operational Google Analytics account, but aren’t sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account and make recommendations to ensure you are working with reliable data.

Analytics Monthly Reporting

Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding your growth opportunities. When meeting with your dedicated IMC, you’ll understand what’s happening with your website and Internet marketing activities, where you have been successful and what areas need improvement.

Integration with Zoho CRM

Understanding the complete customer sales cycle is critical to your online success. We have chosen to partner with Zoho’s CRM to help our clients gain a better understanding of their customers and develop a sales process that’s successful and repeatable. Integrating Google Analytics with Zoho’s CRM will give you a complete view of your customer’s buying process.

Google Analytics Training

Want a deeper understand of how Google Analytics works so you can monitor your site’s progress on your own? That’s great! We’ll help train you on how to use Google Analytics so you can conduct your own monthly reports.

Technology | Process | People

Google Analytics Articles

by Cazbah

Site Search Tracking in Google Analytics

by Melania Velasquez | Feb 26, 2020 | Analytics, Small Business, Website, Website Analytics, Website Development

Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.

6 FREE Online Tools Every Small Business Owner Needs

by Olivia Broersma | Apr 22, 2019 | Digital Marketing, Internet Marketing, Small Business, Website Analytics

If everyone’s being honest here, owning and operating a small business is hard…and expensive too. So, here five of the best free online tools for small business that you should know about:

Google Analytics for Small Business: Creating an Account

by Olivia Broersma | Jan 23, 2019 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics

If you’ve yet to use Google Analytics for your small business, the New Year is the perfect time! Below, I’ll walk you through the 4 steps to set up your own Google Analytics account for your specialty small business so you can start tracking and reporting on the success of your small business website today!

A Brief Beginner’s Guide of Google Analytics Audience Reports

by Olivia Broersma | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics

When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.

Why Small Businesses Need Online Lead Management Tools

by Cazbah Staff | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics

74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who...

Understanding Your Website’s Bounce Rate in Google Analytics

by Charles (Chaz) Broersma | Oct 10, 2018 | Content, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Website Analytics, Website Design, Website Development

Reviewing your website’s analytics not only allows you to track the internet marketing metrics of your website, but doing so is also vital to understanding your online audience. Of the many metrics provided, the one that seems to be the most misunderstood is bounce rate in Google Anlaytics.

Losing Rank? Here’s How You Can Increase Your Web Traffic

by Cazbah Staff | Oct 1, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, SEO, SERP, Website Analytics

Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!

How to Use the New Google Analytics Audience Report

by Matt Smith | Sep 26, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Website Analytics

Once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of members within your target audience? Enter the new Google Analytics Audience Report!

4 Free Plug-ins for WordPress You Need for Your Website

by Cazbah Staff | Sep 19, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Website, Website Analytics, Website Design, Website Development

With so many available plug-ins for WordPress, it can be mind numbing to try and search through them all. Check out the following 4 Free WordPress (WP) plugins you’re going to want to include on your website to view your Calendar, Analytics, and your completed online forms.

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Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out.They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines.Doug Turnbull

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!