What is SEO Marketing and How to Do It? The Ultimate Guide

Let’s talk about the not-so-secret weapon that can skyrocket your website to the top of Google’s search results: SEO marketing. If you’re wondering what SEO even means and how to harness its power, you’re in the right place. SEO marketing is all about optimizing your website to rank higher in search engines like Google and bringing in more organic traffic (a.k.a. free visitors).

What is SEO Marketing?
- Importance of SEO Marketing
- Benefits of SEO Marketing
How Does SEO Work?
Keyword Research for SEO
On-Page SEO Techniques
Off-Page SEO Strategies
Technical SEO Considerations
Measuring and Tracking SEO Success
Common SEO Mistakes to Avoid
SEO Best Practices and Tips
FAQs in Relation to What is Seo Marketing and How to Do It?
Conclusion

What is SEO Marketing?

SEO marketing, or search engine optimization marketing, is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs) for relevant keywords and phrases. The goal is to attract more organic (non-paid) traffic to the website from search engines like Google, Bing, and Yahoo.

At its core, SEO marketing is about understanding what your target audience is searching for online and then creating content that answers their questions and solves their problems. It’s a long-term strategy that requires patience, persistence, and a deep understanding of how search engines work.

Importance of SEO Marketing

SEO marketing is important because it helps businesses increase their online visibility, attract more qualified traffic to their websites, and ultimately drive more leads, sales, and revenue. With the majority of online experiences beginning with a search engine, having a strong SEO presence is crucial for staying competitive in today’s digital landscape.

Benefits of SEO Marketing

Some key benefits of SEO marketing include:

Increased organic traffic: By ranking higher on search engine results pages, websites can attract more clicks and visits from users searching for relevant keywords.
Cost-effectiveness: Unlike paid advertising, SEO provides long-term results without ongoing costs. Once a website ranks well, it can continue to drive traffic for an extended period.
Improved user experience: SEO best practices often align with providing a better user experience, such as faster load times, mobile-friendliness, and easy navigation.
Enhanced credibility and trust: Websites that rank well on search engines are often perceived as more credible and trustworthy by users.

How Does SEO Work?

SEO works by optimizing a website’s content, structure, and overall online presence to improve its visibility and ranking on search engine results pages. This involves a combination of on-page optimization, off-page optimization, and technical SEO factors.

Search Engine Crawling and Indexing

Search engines use automated programs called crawlers or spiders to discover and index web pages. These crawlers follow links from one page to another, analyzing the content and adding it to the search engine’s index. This index is then used to determine which pages to display in search results when a user enters a query.

On-Page Optimization

On-page optimization involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing elements such as title tags, meta descriptions, header tags, content, and internal linking. By making these elements more relevant and user-friendly, websites can improve their search engine rankings and attract more targeted traffic.

Off-Page Optimization

Off-page optimization refers to activities that take place outside of a website to improve its search engine rankings. The most important off-page factor is backlinks, which are links from other websites pointing to a specific web page. Search engines view backlinks as “votes of confidence” and use them as a ranking signal. Other off-page factors include social media engagement and brand mentions.

Technical SEO

Technical SEO focuses on optimizing the technical aspects of a website to improve its search engine rankings. This includes factors such as site speed, mobile-friendliness, crawlability, indexability, and site architecture. By ensuring that a website is technically sound and easy for search engines to crawl and index, businesses can improve their SEO performance.

Keyword Research for SEO

Keyword research is the foundation of any successful SEO strategy. It involves identifying the terms and phrases that your target audience is using to search for products, services, or information related to your business. To identify relevant keywords, start by brainstorming a list of topics and terms related to your business. Then, use keyword research tools to expand your list and gather data on search volume, competition, and relevance.

Keyword Research Tools

Some popular keyword research tools include:

Google Keyword Planner
SEMrush
Ahrefs
Moz Keyword Explorer

Keyword Intent

When selecting keywords, it’s important to consider the intent behind the search query. There are four main types of keyword intent:

Informational: The user is looking for information or answers to a question.
Navigational: The user is trying to find a specific website or web page.
Commercial: The user is researching a product or service before making a purchase.
Transactional: The user is ready to make a purchase or complete an action.

Incorporating Keywords

Once you’ve identified your target keywords, incorporate them naturally into your website’s content, including:

Title tags and meta descriptions
Header tags (H1, H2, etc.)
Body content
Image alt text
URLs

On-Page SEO Techniques

On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic from search engines. Here are some key on-page SEO techniques:

Optimizing Title Tags and Meta Descriptions

Title tags and meta descriptions are HTML elements that provide a brief summary of a web page’s content. They appear in search engine results pages and can influence click-through rates. To optimize them:

Include relevant keywords
Keep them concise (50-60 characters for titles, 150-160 characters for descriptions)
Make them compelling and descriptive
Ensure each page has a unique title tag and meta description

Using Header Tags Effectively

Header tags (H1, H2, H3, etc.) are used to structure the content on a web page and signal its hierarchy to search engines. To use them effectively:

Use only one H1 tag per page, which should include the main keyword
Use H2-H6 tags to break content into sections and subsections
Include relevant keywords in header tags when appropriate
Ensure header tags follow a logical hierarchy

Creating High-Quality Content

Creating high-quality, informative, and engaging content is essential for SEO success. Search engines prioritize content that provides value to users and answers their search queries. When creating content:

Focus on topics relevant to your target audience
Provide in-depth, well-researched information
Use a clear and easy-to-read structure
Include relevant keywords naturally throughout the content
Optimize for featured snippets by using question-based subheadings and concise answers

Internal Linking

Internal linking refers to the practice of linking one page on a website to another page on the same website. This helps search engines understand the structure and hierarchy of a site, and can also help distribute link equity (ranking power) throughout the site. When using internal links:

Use descriptive anchor text that includes relevant keywords
Link to pages that are relevant to the content of the source page
Ensure important pages are well-linked from other pages on the site
Avoid using too many internal links on a single page

Off-Page SEO Strategies

Off-page SEO refers to the activities and strategies that take place outside of a website to improve its search engine rankings. Here are some key off-page SEO strategies:

Importance of Backlinks

Backlinks are one of the most important ranking factors in SEO. They act as “votes of confidence” from other websites, signaling to search engines that a website’s content is valuable and trustworthy. Websites with a high number of high-quality backlinks tend to rank better in search results. However, it’s important to focus on earning backlinks naturally by creating valuable content that other websites want to link to, rather than engaging in manipulative link schemes.

Link Building Techniques

There are several link building techniques that can help websites earn high-quality backlinks:

Content creation: Creating informative, engaging, and shareable content that naturally attracts links from other websites.
Guest posting: Writing articles for other relevant websites in your industry, which include a link back to your own site.
Broken link building: Identifying broken links on other websites and suggesting your own content as a replacement.
Unlinked brand mentions: Monitoring the web for mentions of your brand or products, and reaching out to request a link.
Influencer outreach: Collaborating with influencers in your industry to create content or earn links.

Guest Posting

Guest posting involves writing articles for other websites in your industry, with the goal of earning a backlink to your own site. When guest posting:

Target high-quality, relevant websites in your niche
Create valuable, informative content that aligns with the host website’s audience
Include a natural, relevant link back to your website within the content or author bio
Follow the host website’s guidelines and submission process

Broken Link Building

Broken link building is a tactic that involves identifying broken links (links that no longer work) on other websites, and suggesting your own content as a replacement. To do this:

Use tools like Ahrefs or Check My Links to find broken links on relevant websites
Create content that would be a suitable replacement for the broken link
Reach out to the website owner, inform them of the broken link, and suggest your content as a replacement
If they agree, they will replace the broken link with a link to your content

Key Takeaway:

SEO marketing is all about making your site more visible on search engines. It’s a mix of creating top-notch content, using smart keywords, and getting other sites to link back to yours. Remember, it’s not just about traffic but attracting the right visitors who are genuinely interested in what you have to offer.

Technical SEO Considerations

Technical SEO is the foundation that your entire SEO strategy is built on. It’s like the frame of a house – if it’s not solid, everything else will crumble.

Improving site speed and performance

I can’t stress this enough: site speed matters. A lot. Google has made it clear that they prioritize fast-loading sites in their search rankings. Plus, users have no patience for slow sites. If your page takes more than a few seconds to load, people will bounce. So how do you improve your site speed? Here are a few key tactics:

• Optimize your images by compressing them and using the right file format

• Minimize HTTP requests by combining files like CSS and JavaScript

• Use browser caching to reduce server load

• Consider a content delivery network (CDN) to serve content faster

Optimizing for mobile devices

Mobile optimization is non-negotiable these days. Over half of all web traffic comes from mobile devices, and Google now uses mobile-first indexing. That means they primarily use the mobile version of your site for indexing and ranking. If your site isn’t optimized for mobile, you’re sabotaging your SEO efforts. A few key elements of mobile optimization:

• Responsive design that adapts to any screen size

• Easy-to-read content

• Mobile-friendly navigation and buttons

• Fast load times on mobile networks

Submitting XML sitemaps

An XML sitemap is like a roadmap of your website that helps search engines find, crawl, and index all your pages. It’s an important part of technical SEO. Some key things to include in your sitemap:

• All important pages, but exclude low-quality or duplicate content

• Additional info like last updated date or priority for each page

• Images, videos, and other assets

Once you’ve created your sitemap, submit it to Google Search Console and Bing Webmaster Tools. And keep it updated as your site changes.

Implementing structured data

Structured data is code that you can add to your site to help search engines better understand your content. It’s like a label that says “this is a product” or “this is a recipe.” When you use structured data, you can unlock rich results in the search results, like review stars, product info, and more. This can give you more visibility and clicks. Some popular structured data formats are:

• Schema.org

• JSON-LD

• Microdata

Google’s Structured Data Testing Tool is a great resource for testing and validating your structured data.

Measuring and Tracking SEO Success

“If you can’t measure it, you can’t improve it.” That’s my SEO motto. Tracking your progress is essential for knowing what’s working and what’s not in your SEO strategy.

Key SEO performance indicators

So what metrics should you be tracking? Here are some of the most important SEO KPIs:

• Organic traffic – the number of visitors coming to your site from organic search

• Keyword rankings – where you rank in the search results for your target keywords

• Click-through rate (CTR) – the percentage of searchers who click on your result

• Bounce rate – the percentage of visitors who leave after just one page

• Conversion rate – the percentage who take a desired action, like filling out a form

Tools like Google Analytics and Google Search Console are your best friends for tracking these metrics.

Monitoring search rankings

Knowing where you rank for your target keywords is crucial. But manually checking your rankings is tedious and time-consuming. That’s where rank tracking tools come in. Some of my favorites are:

• SEMrush

• Ahrefs

• Moz Pro

These tools automatically track your rankings over time and alert you to any changes. They can also help you discover new keyword opportunities.

Analyzing organic traffic

Organic traffic is the lifeblood of SEO. If you’re not getting more organic visitors over time, something’s not working. Google Analytics is the go-to tool for analyzing your organic traffic. Some key reports to look at:

• Channels report to see how much traffic is coming from organic search

• Landing pages report to see which pages are getting the most organic traffic

• Geographical report to see where your organic visitors are coming from

Look for patterns and trends in your organic traffic. Is it going up or down? Which pages and keywords are driving the most traffic? Use these insights to optimize further.

Measuring conversion rates

Traffic is great, but conversions are what really matter for your business. You need to track how many of your organic visitors are taking desired actions. First, set up goals in Google Analytics. These might be contact form submissions, email signups, or purchases. Then, create a custom report or use the Conversions > Goals reports to see how your organic traffic is converting. Look at your conversion rates and total conversions from organic search. Are they improving over time? Which pages and keywords have the highest conversion rates? Use this data to focus on the keywords and pages that are driving the most conversions, not just the most traffic.

Common SEO Mistakes to Avoid

I’ve seen a lot of SEO horror stories over the years. Companies tanking their rankings with shady tactics or simple oversights. Don’t let that be you. Here are some of the most common SEO mistakes I see:

Keyword stuffing and over-optimization

Back in the early days of SEO, it was all about cramming in as many keywords as possible. But those days are long gone. Now, keyword stuffing and over-optimization can actually hurt your rankings. Google’s algorithms are smart enough to recognize unnatural keyword use. Focus on using keywords naturally and strategically. Don’t force them where they don’t belong. Aim for a keyword density of 1-2% and use variations.

Duplicate content issues

Duplicate content is a silent killer for SEO. When you have multiple pages with the same or very similar content, search engines don’t know which one to rank. Some common causes of duplicate content are:

• HTTP vs. HTTPS versions of a page

• WWW vs. non-WWW pages

• Printable versions of pages

• Category and tag pages for blogs

Use 301 redirects, canonical tags, and parameter handling to fix duplicate content issues. And always strive to create unique, valuable content.

Neglecting mobile optimization

I already covered this above, but it bears repeating. Neglecting mobile optimization is one of the worst SEO mistakes you can make. It amazes me how many websites still aren’t mobile-friendly in 2023. With mobile-first indexing, you’re essentially invisible to Google if your site doesn’t work well on mobile. Use responsive design, optimize for mobile page speed, and make sure your content is easy to read and navigate on a small screen.

Ignoring user experience

SEO isn’t just about pleasing search engines. It’s also about providing a great user experience. If your site is hard to navigate, slow to load, or stuffed with ads, users will bounce. And Google takes note of user signals like bounce rate and time on page. Some key elements of good user experience for SEO:

• Fast load times

• Easy navigation

• Clear, concise content

• Responsive design

• Minimal ads and pop-ups

Always put yourself in your users’ shoes. Would you want to stay on your site? If not, make changes.

SEO Best Practices and Tips

I could talk about SEO best practices all day. But I’ll keep it to some of the most important and impactful ones.

Following search engine guidelines

First and foremost, always play by the rules. Google and other search engines have clear guidelines for what they consider acceptable SEO. Some key things to avoid:

• Cloaking or sneaky redirects

• Hidden text or links

• Automatically generated content

• Participating in link schemes

• Creating pages with malicious behavior, like phishing or installing viruses

When in doubt, ask yourself if a tactic feels deceptive or manipulative. If so, it’s probably against the guidelines.

Focusing on user experience

I’ve said it before, but I’ll say it again. User experience is crucial for SEO. Google wants to rank sites that provide the best possible experience for searchers. That means fast, easy-to-use, and valuable. Some tips for improving user experience:

• Use clear, descriptive titles and headings

• Break up text with images, videos, and formatting

• Make your content easy to scan with short paragraphs and bullet points

• Optimize for fast loading on all devices

• Provide internal links to related content

Regularly updating content

Fresh, updated content is like catnip for search engines. They love to see that your site is active and providing current information. Some ways to keep your content fresh:

• Update old blog posts with new information and stats

• Add new sections or pages to your site

• Create new blog posts, articles, or videos on a regular basis

• Refresh your homepage and key landing pages

An editorial calendar can help you plan and stick to a regular content schedule. Aim for at least one new or updated piece of content per week.

Staying up-to-date with SEO trends

SEO is always changing. What worked last year might not work this year. It’s crucial to stay on top of the latest trends and algorithm updates. Some ways to stay informed:

• Follow SEO blogs and publications like Search Engine Journal and Moz

• Attend SEO conferences or webinars

• Join SEO groups and forums

• Experiment with new tactics and measure the results

But be wary of shiny new tactics that promise instant results. Stick to the fundamentals and proven best practices. The key to SEO success is consistency and persistence. Keep learning, keep optimizing, and keep providing value to your users. The rankings and traffic will follow.

Key Takeaway:

SEO is like building a house; start with a solid technical foundation. Speed up your site, make it mobile-friendly, and submit an XML sitemap for better indexing. Don’t forget to add structured data for richer search results. Track key metrics with tools like Google Analytics to measure success. Avoid common pitfalls like keyword stuffing and neglecting mobile optimization. Focus on providing the best user experience and staying updated with SEO trends.

FAQs in Relation to What is Seo Marketing and How to Do It?

How do I start SEO marketing?

Dive in by researching keywords. Next, optimize your site’s content and structure for search engines. Finally, build quality backlinks.

What is SEO and how to do it?

SEO boosts your website’s visibility on search engines through keyword optimization, quality content, and link building strategies.

How do marketers do SEO?

Marketers focus on understanding audience searches, creating optimized content for these queries, and ensuring websites are technically sound for crawlers.

Can I do my own SEO?

Absolutely. Start with basic keyword research and on-page optimizations like title tags. Use online guides to gradually tackle more complex tasks.

Conclusion

So, there you have it – the lowdown on what SEO marketing is and how to make it work for you. It’s not rocket science, but it does take some know-how and elbow grease. Remember, SEO is a long-term game. It’s about consistently creating killer content, building quality backlinks, and making sure your website is technically sound. It’s not a one-and-done deal, but the payoff is so worth it.

When you nail your SEO marketing strategy, you’ll watch your website climb those search rankings like a boss. More visibility, more traffic, more leads, more sales – it’s all within reach.

So roll up your sleeves, dive in, and start putting these SEO tips into action. With a little patience and persistence, you’ll be dominating those search results in no time.

Are you ready to skyrocket your SEO success online? Book a call and learn how Cazbah can help today.

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4.7

Cazbah

Roc City Granite & Marble

14:45 27 Jun 24

The team at Cazbah have been helping our business with the website management for some time now. They are knowledgeable, efficient, and always open to making our ideas come to life through our website, making it inviting and easy to navigate for our prospective customers. We highly recommend this company!

Jordan Hamrick

18:47 20 Jun 24

I have been working with Cazbah since graduating from college in 2009. For 15 years they have worked alongside us as we've 20x'd our annual sales. They are a knowledgeable group who work closely with the customers they serve. I can't recommend a company more to help bolster web presence for small to mid-size companies.

Allen Hildebrand

15:47 12 Jun 24

So far in this adventure with Cazbah making our new web site we have had more traffic that has resulted in 5 new sales opportunities for our company. We still have much to refine and change as a work in progress. It is beginning to pay off. This is good, thanks to Cazbah! Allen Hildebrand

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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