Website Analytics for Beginners: Crack the Google Analytics Code

Are you ready to take your online game to the next level? I know, the idea of tackling website analytics can be a bit overwhelming. But believe me, once you crack the code and see the insights it provides, you’ll wonder how you ever managed without it!

Imagine having a secret weapon that gives you a competitive edge in the digital world. That’s exactly what Google Analytics is! I’ll be your guide as we set up your account and explore the key metrics that’ll give you a deeper understanding of your website’s performance. Armed with these insights, you’ll be able to make informed decisions that’ll leave your competitors in the dust.

What Is Google Analytics and Why Use It?
Setting Up Google Analytics on Your Website
Navigating the Google Analytics Interface
Analyzing Your Website Traffic
Using Google Analytics to Track Marketing Campaigns
Leveraging Google Analytics Reports
Integrating Google Analytics with Other Tools
Best Practices and Common Mistakes to Avoid
Advanced Google Analytics Features
Frequently Asked Questions About Google Analytics
FAQs in Relation to Website Analytics for Beginners: How to Use Google Analytics
Conclusion

What Is Google Analytics and Why Use It?

Google Analytics is a game-changer. It’s a free web analytics service that gives you the data and tools to analyze your website traffic, understand your audience, and figure out what’s working (and what’s not).

Understanding the Importance of Website Analytics

So, you’ve poured your heart and soul into your website. But how do you know if it’s actually resonating with people? That’s where website analytics comes in. It’s like having a crystal ball that shows you how visitors are interacting with your site. Website analytics provides valuable insights into:

Traffic sources
User behavior
Conversion rates

This data empowers you to make informed decisions to optimize your website’s performance and achieve your business goals.

Key Features of Google Analytics

Google Analytics is loaded with powerful features that give you a comprehensive view of your website’s performance, like:

Real-time data
Audience demographics
Acquisition channels
User behavior analysis
Conversion tracking
Custom reporting

It’s a treasure trove of insights that helps you identify areas for improvement.

Setting Up a Free Google Analytics Account

The best part? Google Analytics is completely free. To get started, you just need to:

1. Sign up with your Google account

2. Add your website as a property

3. Configure basic settings like data retention and user permissions

It’s a straightforward process that opens up a world of valuable data.

Setting Up Google Analytics on Your Website

Alright, you’ve got your shiny new Google Analytics account. Now it’s time to set it up on your website so you can start tracking that sweet data.

Creating a Google Analytics Account

First things first, head over to analytics.google.com and sign in with your Google account. Don’t have one? Creating a new account only takes a minute. Once you’re logged in, click on the “Admin” button and select “Create Account” to set up a new Analytics account for your website.

Adding a Property and Data Stream

Next up, you need to add your website as a property. Click on “Create Property”, enter your website’s name and URL, and voila – you’ve got yourself a property. Set up a data stream by selecting your platform (Web, iOS, or Android) and providing some key details like your website’s URL and stream name.

Installing the Google Analytics Tracking Code

Now for the techy part – installing the tracking code. After setting up your property and data stream, you’ll get a unique tracking code snippet. Copy this code and paste it into the <head> section of every page on your website, just before the closing </head> tag. This code is like a secret agent that reports back to Google Analytics on all the juicy details of your website traffic.

Using Google Tag Manager as an Alternative

If the thought of manually adding tracking codes makes you break out in a cold sweat, fear not. Google Tag Manager is here to save the day. With Tag Manager, you can create a tag and configure it to fire on specific pages or events, without ever touching your website’s code. It’s a lifesaver if you’re managing multiple tracking codes or need to make frequent updates.

Navigating the Google Analytics Interface

Congrats, you’ve successfully set up Google Analytics. Now it’s time to dive into the interface and start exploring all that juicy data.

Understanding the Google Analytics Dashboard

The Google Analytics dashboard is command central for your website’s performance. It gives you an overview of key metrics like:

Users
Sessions
Bounce rate
Conversion rate

You’ll also see data on audience demographics, acquisition channels, and real-time traffic. Take some time to familiarize yourself with the dashboard layout and widgets – it’s your key to unlocking insights.

Exploring the Left Sidebar Menu

The left sidebar menu is your trusty sidekick for navigating Google Analytics. It’s divided into sections like:

Home
Customization
Reports (Real-Time, Audience, Acquisition, Behavior, Conversions)

Each category has specific reports that provide detailed insights into different aspects of your website’s performance.

Accessing Key Reports and Features

To access key reports and features, use the left sidebar menu. For example:

To view traffic sources, click “Acquisition” then “All Traffic”
To analyze user behavior, go to “Behavior” and select “Site Content”
To track goals and ecommerce, check out the “Conversions” section

The “Customization” section lets you create custom reports and dashboards tailored to your specific needs.

Analyzing Your Website Traffic

Alright, now we’re getting to the good stuff – analyzing your website traffic. Let’s dive into the nitty-gritty of where your visitors are coming from and how they’re behaving on your site.

Overview of Traffic Acquisition

Traffic acquisition is all about understanding the various channels and sources driving visitors to your website. Google Analytics breaks it down into categories like:

Organic search
Direct
Referral
Social
Email
Paid search

Knowing which acquisition channels are performing best helps you allocate your marketing resources effectively.

Channels

Channels represent the primary categories of traffic sources. The default channel grouping includes:

Organic Search
Direct
Referral
Social
Email
Paid Search

You can also create custom channel groupings to align with your specific marketing efforts. Analyzing each channel’s performance provides insights into which sources drive the most valuable traffic to your site.

Understanding User Behavior Flow

The User Behavior Flow report is like a roadmap of how visitors navigate your website. It shows the path users take from the landing page to the exit page. This helps you understand how visitors interact with your site, identify potential bottlenecks, and optimize the user experience. By analyzing the behavior flow, you can make data-driven decisions to improve your website’s structure and content.

Analyzing Traffic Sources

Google Analytics provides detailed information on your website’s traffic sources. The “All Traffic” report under the “Acquisition” section shows the performance of each source, including:

Number of users
Sessions
Bounce rate
Conversion rate

By analyzing this data, you can identify the most valuable traffic sources and focus your efforts on optimizing them for better results.

Monitoring Real-Time Traffic

The Real-Time reports in Google Analytics let you monitor your website’s traffic as it happens. You can see:

Number of active users
Their geographic locations
Pages they are viewing
Traffic sources driving them to your site

Real-time data is incredibly valuable for tracking the immediate impact of marketing campaigns, product launches, or social media mentions.

Using Google Analytics to Track Marketing Campaigns

Marketing campaigns are the lifeblood of driving traffic and conversions. Google Analytics is your trusty sidekick for tracking the performance of your campaigns and making data-driven decisions.

Setting Up Campaign Tracking

To accurately track your marketing campaigns in Google Analytics, you need to set up campaign tracking. This involves adding specific UTM parameters to your campaign URLs, which provide information about the:

Source
Medium
Campaign name
Other relevant details

By consistently using UTM parameters, you can easily identify the effectiveness of each campaign and optimize your marketing efforts.

Analyzing Campaign Performance

Once you’ve set up campaign tracking, it’s time to analyze the performance of your campaigns. The “Campaigns” report under the “Acquisition” section provides an overview of your campaign performance, including metrics like:

Sessions
Bounce rate
Conversion rate

By comparing the performance of different campaigns, you can identify the most successful strategies and allocate your resources accordingly.

Measuring ROI

Measuring the return on investment (ROI) of your marketing campaigns is crucial for making informed decisions and justifying your marketing spend. Google Analytics allows you to track conversions and assign monetary values to specific goals, such as purchases or lead submissions. By comparing the revenue generated by each campaign to the cost of running it, you can calculate the ROI and determine the most profitable marketing channels. This data empowers you to make strategic decisions and optimize your marketing budget for maximum impact.

Key Takeaway:

Google Analytics is your go-to for diving deep into website performance, offering a free look at traffic sources, user behavior, and more. It’s all about setting up with ease and using its features to boost site success. From real-time insights to tracking campaigns, Google Analytics helps pinpoint what works best.

Leveraging Google Analytics Reports

Google Analytics reports are incredibly valuable for understanding your website’s performance. But with so many reports available, it can be overwhelming to know where to start.

Audience Reports

Audience reports in Google Analytics provide valuable insights into your website’s visitors, including their demographics, interests, geographic locations, and devices used. By understanding your audience’s characteristics, you can tailor your content and marketing strategies to better engage and convert them. For example, if you notice a significant portion of your audience is accessing your site from mobile devices, you can prioritize mobile optimization to improve their user experience.

Acquisition Reports

Acquisition reports in Google Analytics help you understand how visitors arrive at your website. The “All Traffic” report provides an overview of your traffic sources, while the “Channels” report breaks down the performance of each acquisition channel. By analyzing these acquisition reports, you can identify the most effective sources of traffic and focus your efforts on optimizing them for better results.

Behavior Reports

Behavior reports in Google Analytics offer insights into how users interact with your website. The “Site Content” report shows the performance of individual pages, including pageviews, average time on page, and bounce rate. The “Site Speed” report helps you identify pages that load slowly, which can negatively impact user experience and conversion rates. By leveraging behavior reports, you can optimize your website’s content and performance to keep visitors engaged and drive conversions.

Conversion Reports

Conversion reports in Google Analytics allow you to track and analyze the performance of your website’s goals and ecommerce transactions. By setting up goals, such as form submissions or purchases, you can measure the effectiveness of your website in driving desired actions. The “Ecommerce” reports provide detailed insights into your online store’s performance, including revenue, transaction volume, and average order value. Leveraging conversion reports helps you identify areas for improvement and optimize your website to maximize conversions and revenue.

Creating Custom Reports

While Google Analytics offers a wide range of standard reports, creating custom reports allows you to tailor the data to your specific needs. Custom reports enable you to combine metrics and dimensions from different reports, filter data based on specific criteria, and visualize the information in a way that aligns with your business objectives. By creating custom reports, you can gain deeper insights into your website’s performance and make data-driven decisions to optimize your online presence. Custom reports are the key to unlocking the full potential of Google Analytics.

Integrating Google Analytics with Other Tools

Google Analytics is a powerful tool on its own, but integrating it with other Google tools can take your analytics game to the next level.

Connecting Google Search Console

Integrating Google Analytics with Google Search Console provides valuable insights into your website’s organic search performance. By connecting these tools, you can access data on your site’s impressions, clicks, average position, and click-through rate in search results. This information helps you identify opportunities to optimize your content for better search visibility and drive more organic traffic to your website. Search Console integration is a must for any website looking to improve their SEO.

Linking Google Ads

Linking your Google Ads account with Google Analytics allows you to track the performance of your paid search campaigns and understand their impact on your website’s traffic and conversions. By importing Google Ads data into Analytics, you can analyze metrics such as clicks, cost, and conversion rate, and compare the performance of your paid and organic search efforts. This integration helps you optimize your advertising spend and maximize the return on your investment.

Using Google Tag Manager

Google Tag Manager is a powerful tool that simplifies the process of adding and managing tracking codes on your website. By integrating Google Analytics with Tag Manager, you can easily deploy Analytics tracking codes and other marketing tags without modifying your website’s code. This integration streamlines the implementation process, reduces the risk of errors, and allows for more flexible and efficient tracking setup. Tag Manager is a game-changer for anyone managing multiple tracking codes on their website.

Best Practices and Common Mistakes to Avoid

Setting up Google Analytics correctly is crucial for getting accurate data. Here are some best practices and common mistakes to avoid.

Setting Up Goals and Conversions

Setting up goals and conversions in Google Analytics is crucial for measuring the success of your website and marketing efforts. Goals can be based on specific actions, such as form submissions, purchases, or time spent on site. By defining clear and meaningful goals, you can track the performance of your website in driving desired outcomes and make data-driven decisions to optimize your strategies. Don’t neglect goal setup – it’s the foundation of effective analytics.

Filtering Out Internal Traffic

To ensure the accuracy of your Google Analytics data, it’s essential to filter out internal traffic generated by your own team or company. Internal traffic can skew your data and make it difficult to understand the true behavior of your target audience. By creating filters to exclude traffic from specific IP addresses or domains, you can maintain the integrity of your data and focus on analyzing the actions of genuine visitors. Don’t let internal traffic muddy your analytics waters.

Avoiding Common Configuration Mistakes

Proper configuration of Google Analytics is essential for collecting accurate and reliable data. Common mistakes to avoid include failing to set up appropriate data filters, not defining goals and conversions, and incorrectly configuring ecommerce tracking. Other pitfalls include neglecting to update your tracking code when making changes to your website, and not regularly reviewing your data for anomalies or inconsistencies. By being aware of these common mistakes and taking steps to avoid them, you can ensure that your Analytics data is trustworthy and actionable.

Advanced Google Analytics Features

Once you’ve mastered the basics of Google Analytics, it’s time to explore some advanced features that can take your insights to the next level.

Setting Up Event Tracking

Event tracking in Google Analytics allows you to measure user interactions with specific elements on your website, such as button clicks, video plays, or file downloads. By setting up event tracking, you can gain deeper insights into how users engage with your content and identify opportunities to optimize the user experience. Event tracking provides valuable data on the effectiveness of your calls-to-action, the popularity of your content, and the performance of key site features. Don’t miss out on these valuable engagement insights.

Using Custom Dimensions and Metrics

Custom dimensions and metrics in Google Analytics enable you to collect and analyze data that is specific to your business. Custom dimensions are attributes that describe your data, such as user membership level or product category, while custom metrics are quantitative measurements, such as product review scores or customer lifetime value. By using custom dimensions and metrics, you can enrich your Analytics data with additional context and gain deeper insights into the factors that drive your website’s performance. Tailor your analytics to your unique business needs with custom dimensions and metrics.

Implementing Ecommerce Tracking

Ecommerce tracking in Google Analytics is essential for online businesses looking to measure the performance of their sales and marketing efforts. By implementing ecommerce tracking, you can collect data on transactions, revenue, average order value, and product performance. This data helps you understand your customers’ purchasing behavior, identify your top-selling products, and optimize your online store for better conversion rates and revenue growth. Don’t leave money on the table – set up ecommerce tracking today.

Frequently Asked Questions About Google Analytics

As a beginner, you probably have a lot of questions about Google Analytics. Here are some of the most common ones I hear: How do I set up a Google Analytics account and add my website? What’s the difference between Users, Sessions, and Pageviews in Google Analytics? How can I track conversions and set up goals in Google Analytics? What are the best reports to look at in Google Analytics to understand my website’s performance? Can I use Google Analytics to track my email marketing campaigns? The good news is, all of these questions have straightforward answers.

Setting up a Google Analytics account is a breeze – just follow the step-by-step instructions in the Analytics setup wizard. Users, Sessions, and Pageviews are key metrics that give you different perspectives on your website traffic. And tracking conversions and setting up goals is essential for measuring your website’s success – it just takes a bit of planning and configuration. As for the best reports to look at, I always recommend starting with the Audience Overview, Acquisition Overview, and Behavior Overview reports. These give you a high-level view of who your visitors are, how they’re finding your site, and what they’re doing once they get there. And yes, you can absolutely use Google Analytics to track your email marketing campaigns. Just use UTM parameters in your email links to identify the traffic coming from your campaigns. There’s no doubt that Google Analytics can seem overwhelming at first. But by starting with the basics and gradually exploring more advanced features, you’ll be able to unlock incredibly valuable insights about your website and your audience. So dive in, experiment, and don’t be afraid to ask questions. Before you know it, you’ll be an Analytics pro.

Key Takeaway:

Google Analytics is your go-to for unlocking your website’s potential. From understanding who visits your site and how they got there, to what they do once they’re in, and finally, measuring if they take the actions you want them to. Remember, setting up right from the start makes all the difference—filter out internal traffic and set those goals. And when you’re ready for more, dive into custom reports and advanced tracking to really amp up your insights.

FAQs in Relation to Website Analytics for Beginners: How to Use Google Analytics

Is Google Analytics good for beginners?

Absolutely. It’s designed to be user-friendly, letting newbies get a grip on their site’s data fast.

How to start with Google Analytics?

Create an account, add your website as a property, and install the tracking code. Then dive into the data.

Can I learn Google Analytics on my own?

Sure thing. With tons of free resources online, you can master it solo if you’re willing to put in the time.

Should I use Google Analytics for my website?

Definitely. It gives insights that help tweak your site for better performance and understand your audience like never before.

Conclusion

Congratulations, you’ve officially cracked the Google Analytics code! You’re now equipped with the knowledge and tools to track your website’s performance, understand your audience, and make data-driven decisions.

Picture Google Analytics as your personal trainer for your website. It’s constantly monitoring your site’s vital signs, from bounce rates to conversion rates, and everything in between. And just like a good trainer, it’s there to push you, challenge you, and help you reach your full potential. So embrace the burn, keep optimizing, and watch your website transform before your eyes.

Armed with your Google Analytics expertise, it’s time to put theory into practice. Implement what you’ve learned and witness your website’s performance skyrocket. Dive into the exciting realm of analytics – you’re prepared to excel and make a real impact.

Need a bit more help making sense of everything? Book a call and find out how you can partner with Cazbah today for google analytics success on the web!

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Google Rating

4.7

Cazbah

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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