What Difference Does Personalized Marketing Material Make?

by Guest Post | Aug 30, 2018 | Branding, Business Strategy, Marketing

Despite the overwhelming influence digital marketing has on today’s society, traditional marketing is still highly relevant in business. Personalized marketing goods are particularly effective in conferences, networking events, meetings and general day-to-day...

How to Write an “About Us” Page that Captivates Your Prospects

by Mike Ingersoll | Aug 29, 2018 | Branding, Business Strategy, Content, Customer Relations, Digital Marketing, Internet Marketing, Small Business, Website, Website Design

  You definitely don’t want to make your website and all your article posts about “me, me, me”, but you do need to give your customers and searchers some sense of who you are. If a new user comes to your website and is unfamiliar with your brand and what you do, where...

Use Amazon Polly to Create Audio Files for Your Blog

by Sue Mayo- Smith | Aug 15, 2018 | Blog, Blogging, Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing

  Content marketing is one of the most effective ways to grow your network connections, develop your brand and source reputation, and connect with prospects. But, not everyone has the time to sit down and read an article or a web page. Yes, text is of course essential...

How Cazbah Got it’s Name

by Olivia Broersma | Jul 27, 2018 | Branding, Digital Marketing, Internet Marketing, Small Business

Maybe the name Cazbah sounds familiar to you for some reason, but I promise you the business wasn’t simply named after a song or movie reference. A lot of research and development went into naming the business as it’s known today.   So, how’d Cazbah...

How to Make a Tweet Go Viral: Tweet Like the President

by Mike Ingersoll | Jul 25, 2018 | Branding, Business Strategy, Digital Marketing, Social Media, Twitter

  Regardless of where you fall on the political spectrum, no one can deny that President Trump is effective when it comes to getting noticed on social media, and especially on Twitter. His tweets get retweeted, responded to, and shared across the nation almost...

The Warren Buffett Social Media Posting Strategy

by Charles (Chaz) Broersma | Jul 23, 2018 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Social Media, Twitter

  Lately, I have been spending a considerable amount of time visiting with our customers located all over the U.S. The purpose of this “road warrior” lifestyle is twofold: first, I’ve made a commitment to personally meet with our customers, and second, I’m committed...