Branding

What Is Cazbah & How Did We Get Our Start?

What Is Cazbah & How Did We Get Our Start?

What is a "Cazbah"? We get asked all the time, “Where did you guys come up with the name Cazbah?” It certainly wasn’t something that we just stumbled upon. We put quite a bit of research and thought into our brand, which is what good branding requires. First, we...

How to Get Started With PPI and PPC Ad Campaigns

How to Get Started With PPI and PPC Ad Campaigns

Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract traffic to...

How to Implement Simple and Clean Website Design

How to Implement Simple and Clean Website Design

Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn some...

4 Ways Branding is Important for Small Businesses

4 Ways Branding is Important for Small Businesses

The importance of small business branding cannot be overstated. What message are you sending to your target audience? Let’s break down some easy ways you can develop a solid brand for your small business that will get your target audience talking!

4 Reasons Google Ads Works for Small Business

4 Reasons Google Ads Works for Small Business

Google AdWords works for small business! AdWords increases a small business’ ability to rank well, gain web traffic, target specific searchers and so much more! In this article, I’ll give you four reasons why Google AdWords works for small businesses and then some tips to help you start!

How to Write an “About Us” Page that Captivates Your Prospects

How to Write an “About Us” Page that Captivates Your Prospects

If a new user comes to your website and is unfamiliar with your brand and what you do, where do you think they’ll go? Your “about us” or “our story” page! But how do you write an “About Us” page that doesn’t sound boring or vain? Follow the steps below to craft the perfect “About Us” narrative for your website!

How Cazbah Got it’s Name

How Cazbah Got it’s Name

Maybe the name Cazbah sounds familiar to you for some reason, but I promise you the business wasn’t simply named after a song or movie reference. A lot of research and development went into naming the business as it’s known today.

So, how’d Cazbah get it’s name? Stay tuned.

15 Ways to Improve Customer Experience in Manufacturing

15 Ways to Improve Customer Experience in Manufacturing

It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.

The Small Business Guide to Local Search Optimization

The Small Business Guide to Local Search Optimization

Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.