Another important, yet often overlooked, component of web design is call-to-action (CTA) buttons. CTA buttons are what motivate visitors to complete an action on your website, so they need to be interesting and visually appealing. They may be small, but they impact your business in several ways.
5 Attract Customers with This Content Marketing Strategy
You need to continue to attract customers to your business if you want to grow and remain successful, that’s a no brainer. But, you need the right customers. This is where inbound marketing practices come in handy.
5 Reasons Why You Need Google Reviews and How to Get Them
There’s no doubt that consumers use product and service reviews to determine which purchases they are going to make. This makes getting reviews a priority, which is also increasingly important to your search engine optimization (SEO).
7 Email Marketing Strategies for a Successful Small Business
Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections.
5 Tips on Content Generation for Small Business Websites
It can’t be said enough … comprehensive, original content is necessary for the success of a website. Without it, you will not be able to attract search engines or customers.
Your 3 Step Guide to SEO Competitive Analysis
Do you ever sit in front of Google searching for your website listing under your favorite key terms? Do you feel a sense of anxiety when you notice your competitor ranked ahead of you on those key terms? You do? Great. Now STOP doing that!.
4 Small Business Reputation Management Tools
The reputation of any small business can mean the difference between a booming business based on satisfied customer referrals or, a going-out-of-business sign on the door because of the impact of negative word-of-mouth or bad publicity.
10 Reasons YouTube is a Must for Small Business
YouTube is no longer regarded as just an entertainment site, it has grown into an invaluable business resource. With some time and creativity, your videos can open new opportunities for your small business that would make a Fortune 500 company cringe with envy.
The Small Business Guide to Local Search Optimization
Do you know how your small business information appears in a local search result? Local search optimization is one of the easiest ways to gain repeat customers for your small business because you can target your regional area.
5 Tips To Get You Started With LinkedIn Social Media Marketing
Social Media Marketing (SMM) is a great way for you to get more involved with prospects and customers online to grow your marketing network.
The 5Cs: Your Guide to Online Small Business Success
If we go back to the basics, business is about people and if you want to achieve small business success online, you need to keep people in the center of your marketing sphere.
Why Building Links is the Easiest Way to Boost SERP Rank
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!
The Retailer’s Guide to Product Page SEO
If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Here are some steps to follow to better optimize your products’ search engine and social media traffic:
How to Use Google Search Console to Boost Your Traffic (Tutorial)
If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. Are your pages being found under the keywords you chose to optimize for? Do you know how to use Google Search Console?
Quality vs Quantity: How Often to Post on Social Media
There is disagreement over how often to post on social media and business websites. However, one belief every good marketer has in common is that all content published must be of good quality.
How Often Should You Update Your Website Content?
While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.
3 Actions to Accelerate the Customer Purchase Decision Process
Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.
The Indisputable Niche Marketing Strategy for Expansion
When business is lean, many business owners consider branching out and expanding brand and services to attract more customers. I’m here to tell you not to. Nothing could be worse for your small business success than spreading yourself too thin.