More Leads. More Sales. – Cazbah Blog
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You've given your customary "uh huhs" and "wow, that's crazy", but they just keep on talking. So, you zone out and put your mind...read more
For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make...read more
Implementing an optimized call to action button design is an essential part of converting a web visitor into a customer. Here’s a list of call to action (CTA) development opportunities you probably missed along the way:read more
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...read more
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...read more
The continued refocusing of digital marketing from desktop to mobile creates new challenges and opportunities for marketer leaders, marketing teams and the technical professionals who support them. As mobile becomes the senior partner in the marketing...read more
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you're achieving your main content goals, and not focusing on one...read more
In the world of business, especially small/medium size business, there are very few things that are set in stone. Of the things that are, even fewer are in the category of “indisputably needed to succeed”. Key performance indicator (KPI) measurement is essential to plan, track, and achieve your goals.read more
As a marketer, there is an ever increasing amount of channels and platforms available to display your content on. But, it's not always easy to find the correct content for each different social media platform. One of the most popular (and most effective)...read more
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...read more