More Leads. More Sales. – Cazbah Blog
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords you chose to optimize for? Do you know how to use Google Search Console?read more
If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing, which results from meticulous customer research.read more
If you’re feeling lost when it comes to content writing, you’re not alone. If you’re thinking about starting some content development of your own, which we highly recommend, you need to go into it following these 8 content writing guidelines.read more
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!read more
If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.read more
Most believe even today that every online market is endless, and that the only limitation is technology itself. I continue to be amazed at the number of customers who come to me with that notion. Patience in business is one of the most important skill sets you can have as a small business owner.read more
Recent net neutrality updates have been made in this long, seemingly unending battle of internet freedoms that you, as a small business professional, need to be keeping track of. Whatever the final outcome of this debate, the change in net neutrality rules is creeping toward our doorsteps.read more
Small businesses have huge potential for growth and development online. There are common tell tale signs of effective websites and also of those who follow internet marketing misconceptions and myths. This article explains the 5 characteristics of successful websites:read more
Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in handy...read more
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?read more