More Leads. More Sales. – Cazbah Blog
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
When business is lean, many business owners consider branching out and expanding brand and services to attract more customers. I’m here to tell you not to. Nothing could be worse for your small business success than spreading yourself too thin. Your niche marketing strategy needs to go deep, not wide!read more
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.read more
There are a few essential things prospects need before they hand over the plastic. Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.read more
SMART goals for business help give specific direction and action to help you achieve your small business goals. Taking action is the only way to overcome your fear of failure, and implementing SMART goals is the battle plan you need to succeed.read more
Growing your small business as an entrepreneur can be challenging if you’re not sure where to start. However, once you develop a solid and researched plan to achieve business growth, you can move forward confidently into your specific market. Here are the 4 essential components you need to grow your small business:read more
Your website is your greatest asset online. While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.read more
Don’t put all your eggs in one basket. Don’t be over eager to invest in solely one marketing strategy, channel, or method. If one of your main systems fail, you need to have other outlets you can turn to to stay afloat, that’s why you you need to use multi channel marketing.read more
If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Here are some steps to follow to better optimize your products search engine and social media traffic:read more
You need to find your voice, develop your online branding techniques, and create something your leads can connect with. Online branding is how you’ll stand out from your competitors and develop that edge over them that will make your target audience come to you!read more
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.read more