All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and the issues that we overcome for our small business clients every day.
3 Ways To Get And Keep Your Prospect's Attention Many small business owners have perfected solutions to problems that plague their customers. However, without a good marketing strategy it is difficult to attract the attention of a prospect, or maintain it, when they...read more
Ideation - Idea Innovation Ideation is a term that gets thrown around a lot these days. It’s a fairly recent addition to the marketing lexicon and can best be described, according to Webster as, “the capacity for, or the act of, forming or entertaining ideas. In his...read more
Content creation continues to be at the heart of many website issues for small businesses. Without quality content, a website is going to struggle to compete in the online marketplace. Considering the resources involved in either outsourcing or hiring in house content...read more
More and more small business owners are realizing that maintaining a strong online presence can be the key to taking their conversion rates from average to awesome. If you've recently drawn this conclusion, you may also have recognized that one of the most effective...read more
B2B Outside The Box 5 Simple Ways to Use Pinterest Effectively for B2B Marketing I was recently asked by a client whether Pinterest had any place in his B2B marketing plan. My first thought was “don’t waste your time.” However, I didn’t want to recommend against...read more
TWACKING is the equivalent to Twitter SPAMING, and is the quickest way to become un-followed, or UF’d, by pretty much everyone. The bottom line is, nobody wants to hear your sales pitch without getting to know you first.read more
I very seldom make open product recommendations but, in this case I’m going to make an exception. When we started the business over 16 years ago now, it was assumed that we would use QuickBooks as our financial platform. No problem there… If It Ain't Broke... Over the...read more
Once in awhile, I have clients who ask about changing their web address. In most situations I would not recommend changing the domain of an established site, particularly if the majority of your traffic is inbound via search, referrals, etc. Changing your primary...read more
As an internet marketing consultant, I thoroughly enjoy helping my clients understand exactly what their customers are looking for and need. My first priority is to review the navigation on their small business website; ensuring it clearly identifies the products and...read more
Have you, or are you about to launch a new website? Does your site have a lot of referring websites? Is your site in a lot of local directories? These are all reasons to pay special attention to 404 errors before and after you launch your new website. Recently we had...read more