by Olivia Broersma | Aug 6, 2018 | Business Strategy, Customer Relations, Finance, Sales, Small Business
Receiving late payments can be devastating for small business and it can be tricky to know how to collect late payments from customers. Small business owners depend on timely payments to keep their business alive and growing, every payment matters. Unlike big...
by Mike Farney | Jul 20, 2018 | Internet Marketing, Sales, Small Business, Social Media, Technology, Video Marketing
Online video marketing is a popular marketing option for many businesses. Until recently, I have always been a bit cautious because of the time and cost of producing online videos versus the benefit received from such a marketing activity. In the last year,...
by Charles (Chaz) Broersma | Jul 16, 2018 | Buyer Personas, Customer Relations, Marketing, Sales, Small Business
If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing,...
by Olivia Broersma | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to...
by Charles (Chaz) Broersma | Jun 15, 2018 | Business Strategy, Customer Relations, Internet Marketing, Marketing, Sales, Small Business
Whether a person goes online to purchase a product, come to your store, or picks up the phone, there are a few essential things they need before they hand over the plastic. No one has the tolerance for pushy advertising, slick talkers, and misleading ads anymore....
by Charles (Chaz) Broersma | Jun 11, 2018 | Business Strategy, Content, Internet Marketing, Marketing, Sales, Small Business
Growing your small business as an entrepreneur can be challenging if you’re not sure where to start. However, once you develop a solid and researched plan to achieve business growth, you can move forward confidently into your specific market. Here are the 4...
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