Customer Research and Your Customer Composite Index

by Charles (Chaz) Broersma | Jul 16, 2018 | Buyer Personas, Customer Relations, Marketing, Sales, Small Business

  If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing,...

15 Secrets to Ensure Customer Retention and Loyalty

by Olivia Broersma | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business

  It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to...

3 Actions to Accelerate the Customer Purchase Decision Process

by Charles (Chaz) Broersma | Jun 15, 2018 | Business Strategy, Customer Relations, Internet Marketing, Marketing, Sales, Small Business

  Whether a person goes online to purchase a product, come to your store, or picks up the phone, there are a few essential things they need before they hand over the plastic. No one has the tolerance for pushy advertising, slick talkers, and misleading ads anymore....

4 Steps to G.R.O.W.ing Your Small Business

by Charles (Chaz) Broersma | Jun 11, 2018 | Business Strategy, Content, Internet Marketing, Marketing, Sales, Small Business

  Growing your small business as an entrepreneur can be challenging if you’re not sure where to start. However, once you develop a solid and researched plan to achieve business growth, you can move forward confidently into your specific market.   Here are the 4...

The Retailer’s Guide to Product Page SEO

by Olivia Broersma | Jun 4, 2018 | Content, eCommerce, Internet Marketing, Marketing, Retail, Sales, Search Engine Optimization, SEO, Small Business, Website Design

  If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Many times, you can end of with hundreds of individual...

5 Questions That Inspire Better Content Ideas

by Charles (Chaz) Broersma | May 4, 2018 | Content, Content Marketing, Digital Marketing, Internet Marketing, Sales

  Many of us are not naturally good writers, and it can become a hassle to force yourself to write a 1,000 word article under that pressure. Many of our customers are already busy with the other responsibilities of running their small business and are not sure where...