5 Tips to Optimize Your Title Tag and Meta Description

by Beth Ottley | Dec 18, 2019 | Content, Digital Marketing, Internet Marketing, Marketing, SERP, Small Business

    Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that.   ...

Look out for Google’s BERT Algorithm Update

by Joe Garrigues | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP

    Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...

How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

    For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...

3 Ways To Drive More E-commerce Sales Growth on Your Website

by Sue Mayo- Smith | Nov 20, 2019 | Blogging, Business Strategy, Content, eCommerce, Email Marketing, Internet Marketing, Social Ads, Uncategorized

    Is your small business website lacking e-commerce sales growth?      For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your...

How to Create a 301 Redirect in 4 Easy Steps

by Dawn M. Smith | Nov 13, 2019 | Content, Digital Marketing, Internet Marketing, Small Business, Website

    For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make...