Internet Marketing

What Is E-E-A-T and Why Does It Matter for Your Website?

What Is E-E-A-T and Why Does It Matter for Your Website?

If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...

Why Is My Site Not Getting Organic Traffic?

Why Is My Site Not Getting Organic Traffic?

There are many reasons that your website may not be receiving organic traffic. Organic traffic is a crucial, cost-effective way to generate qualified leads for your business, often outperforming paid traffic in ROI. Below are some tips to help you identify and address...

How to Crisis Proof Your Manufacturing Marketing Strategy

How to Crisis Proof Your Manufacturing Marketing Strategy

Market uncertainty, shifting buyer behavior, and longer B2B sales cycles make it essential for manufacturers to build a stronger manufacturing marketing strategy before the next disruption affects lead flow. Manufacturers face many forms of disruption, including...

5 Tips to Optimize Your Title Tag and Meta Description

5 Tips to Optimize Your Title Tag and Meta Description

Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that.  There are plenty of other...

5 Tips to Create the Best CTA Button Design

5 Tips to Create the Best CTA Button Design

 Implementing an optimized call to action button design is an essential part of converting a web visitor into a customer. Here’s a list of call to action (CTA) development opportunities you probably missed along the way:

How to Boost Your Quality Score in Google Ads

How to Boost Your Quality Score in Google Ads

If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to rank...

How to Get Started With PPI and PPC Ad Campaigns

How to Get Started With PPI and PPC Ad Campaigns

Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract traffic to...

How to Implement Simple and Clean Website Design

How to Implement Simple and Clean Website Design

Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn some...

Local SEO’s Increasing Importance

Local SEO’s Increasing Importance

It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was introduced...

5 FREE Content Management Tools for Small Businesses

5 FREE Content Management Tools for Small Businesses

One of the most important areas of online marketing that many small businesses struggle with is content creation and management. There are actually a lot of high quality, time-saving, and free content management tools out there you can use to cut costs!

4 Ways Branding is Important for Small Businesses

4 Ways Branding is Important for Small Businesses

The importance of small business branding cannot be overstated. What message are you sending to your target audience? Let’s break down some easy ways you can develop a solid brand for your small business that will get your target audience talking!