How to Crisis Proof Your Small Business Website

by Olivia Broersma | Mar 25, 2020 | Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website

    In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and...

Creating a Successful Retargeting Marketing Campaign

by Joe Garrigues | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website

  A good remarketing campaign is like an affectionate dog. Hear me out…this will make sense, I promise.   A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...

Conducting a Comprehensive Year-End Marketing Review

by Matt Smith | Feb 19, 2020 | Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business, Website

    With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...

5 Tips to Optimize Your Title Tag and Meta Description

by Beth Ottley | Dec 18, 2019 | Content, Digital Marketing, Internet Marketing, Marketing, SERP, Small Business

    Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that.   ...

Look out for Google’s BERT Algorithm Update

by Joe Garrigues | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP

    Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...

How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...