Web Glossary

We understand that keeping track of all the new terms and acronyms on the Internet can be challenging. It seems like there are new terms and abbreviations popping up every day. As if that wasn’t bad enough, we’ve even made up a few of our own.

We’ve put together a list of some of the more common Internet related terms that you may hear regarding the Web and Internet marketing below.

Affiliate Program – A type of performance-based marketing in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts

Algorithm – A program that search engines use to determine what pages to display on a Search Engine Results Pages (SERP) for a particular search query

Analytics – The collection, measurement, analysis and reporting of Internet data for the purpose of understanding and optimizing Websites web pages and email campaigns

API (Application Programming Interface) – An interface for letting a program communicate with another program. In Internet terms, an interface allows web browsers or web servers communicate with other programs.

Authentication – The method used to verify the identity of a user, program or computer on the Internet

B2B – Business to Business

B2C – Business to Consumer

Bandwidth – The speed, or amount of data, sent and received through an Internet connection

Blog (Web Log) – A certain type of interactive website on which a person or group of users post opinions, information, responses and comments on a regular basis

Blogger – The person who is the main contributor to a Blog

Blogging – Writing posts or adding content to a blog

Bounce Rate – The percentage of website visitors who view only one page of a website before leaving

Bounce Out – The act of leaving a website after viewing only the entry page

Cache – A feature of web browsers or server which stores copies of web pages on a computer’s hard disk

Click – The act of clicking a mouse on a hyperlink on a webpage which takes the visitor to another website, web page or another part of the same web page

Click Through Rate -The percentage of website visitor’s click on a hyperlink on a web page

Cloud Computing – The delivery of services related to computing and storage to a community of Web based users

Computer Virus – A software program or code developed to harm a computer by displaying messages, deleting files, or destroying a computer’s operating system

Cookie (HTTP cookie, web cookie, or browser cookie) – a small piece of data from a website which is stored in a user’s browser while a user is browsing a website. When the user goes to the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity.

CSS (Cascading Style Sheets) – A style sheet language used for describing look and format of a document written in a markup language.

Content (copy) – The text or words on a web page

Database – Data stored on a computer in a way that a software program can retrieve and manipulate it

DHTML (Dynamic HTML) – HTML content that changes dynamically

Domain Name – A website address

Download – The Transfer of a file from a Web server to a Web client

Encryption – Converting data to a form that can only be read by someone that can un-encrypt it. The purpose of encryption is to prevent its unauthorized use

Firewall – Security Software that restricts unauthorized access to a network.

FTP (File Transfer Protocol) – A common method of sending files between computers or networks

GIF (Graphics Interchange Format) – A common image formats used on the Web

Gig (Gigabyte) – 1024 megabytes, commonly rounded down to one billion bytes

Hits – The number of times a web page has been viewed or downloaded

Home Page – The front page or main page of your website

HTML (Hypertext Markup Language) – The computer language of the Web that is used to define the content, layout and the formatting of web documents and web pages

HTML Editor – A software program for editing HTML pages

HTTP (HyperText Transfer Protocol) – An distribution protocol for collaborative and hypermedia information systems

IP (Internet Protocol) Address – A unique number that identifies every computer on the Internet

Java – A programming language developed by SUN Microsystems used to program web servers and web applets

JPEG or JPG – A common Internet image format

Keyword – A word used by a search engine to find relevant and authoritative content on the Internet

Link (hyperlink) – A connection to another web page or website, activated through the click of a mouse

Link building – Actively cultivating reciprocal links to and from a website

Link Farm – A group of websites that all (hyper)link to every other site in the group

Meta Tags – Terms that are inserted into the HTML code of a web page to describe its contents

MIME (Multipurpose Internet Mail Extensions) – Internet standard for defining document types

MP3 – An Internet audio compression file format

MPEG (Moving Picture Experts Group) – A set of standards for audio and video compression and transmission on the Web

MPG – The file extension for MPEG files

Multimedia – A presentation on the Web combining text, pictures, video, and / or sound

PPC (Pay Per Click) – Bid based Search engine advertising where the advertiser is charged on a per-click (through) basis

PDF (Portable Document Format) – A file format developed by Adobe, often used to make text documents un-editable

Plug-In – A program built in or added to a Web browser giving it the capability to handle a special types of data like movie files or animations

Search Engine – A computer program designed to search for, catalog and index information on the World Wide Web

SEM (Search Engine Marketing) – A form of Internet Marketing involving the promotion of websites by increasing their visibility in search engine results pages (SERP) through optimization and paid advertising

SEO (Search Engine Optimization) – The process of improving the a website for better visibility in a search engine’s natural rank (non-paid) search results

SPAM – Unauthorized Commercial Email (UCE) – Sending multiple unauthorized email messages to a email list

Spyware – Software hidden in a computer which collects information about how it is used

SSL (Secure Socket Layer) – Encryption software used to secure and protect data transmissions and website communication

Social Media – A form of Internet based communications technologies used for interactive dialogue among organizations, communities and individuals

Social Media Marketing – The process of gaining website traffic or attention from social media sites

Search Engine Results Pages (SERP) – the listing of web pages returned by a search engine in response to a keyword query

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out.They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines.Doug Turnbull

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!