by Olivia Broersma | Mar 18, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Marketing Data, Sales, Small Business, Website
Since Google search makes up the vast majority of web search traffic by volume, Google AdWords can return enormous results for countless search terms. Your small businesses can leverage the power of Google AdWords to increase the amount of traffic coming to...
by Guest Post | Dec 3, 2018 | Business Strategy, Digital Marketing, Facebook, Instagram, Internet Marketing, Marketing, Marketing Data, Sales, Social Media, Twitter
A marketing campaign’s social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon definition. From...
by Olivia Broersma | Oct 22, 2018 | Business Strategy, Internet Marketing, Marketing, Marketing Data
2019 is slowly creeping up on us! Do you have a marketing plan outline for your small business? If not, now is the time to start thinking about your goals and plans for the upcoming year. It is easy to get off track without a plan. Especially for small...
by Matt Smith | Jul 18, 2018 | Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Marketing Data, Website Analytics
If you’re going to make it online, you need to make sure you’re optimizing your website for valuable keywords. That’s no big surprise. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the...
by Sue Mayo- Smith | Jun 6, 2018 | Business Strategy, Content, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Marketing Data
Don’t put all your eggs in one basket. That age-old advice still rings true today. I know I heard it at one point from MY dad. Advice tidbits like that are easy to glaze over, but they actually hold a lot of weight. Apply that saying to your marketing...
by Matt Smith | May 9, 2018 | Customer Relations, Marketing Data
If you’ve been keeping up to date with current events, you’ve most likely heard that Facebook has been in some hot water with their usage of user data. We are in an age where internet user information is a commodity and there’s really no such thing as “online...
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