How to Measure Social Media ROI

by Guest Post | Dec 3, 2018 | Business Strategy, Digital Marketing, Facebook, Instagram, Internet Marketing, Marketing, Marketing Data, Sales, Social Media, Twitter

  A marketing campaign’s social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon definition. From...

Creating a Marketing Plan Outline for Your Small Business

by Olivia Broersma | Oct 22, 2018 | Business Strategy, Internet Marketing, Marketing, Marketing Data

  2019 is slowly creeping up on us! Do you have a marketing plan outline for your small business? If not, now is the time to start thinking about your goals and plans for the upcoming year.   It is easy to get off track without a plan. Especially for small...

How to Use Google Search Console to Boost Your Traffic

by Matt Smith | Jul 18, 2018 | Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Marketing Data, Website Analytics

If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. That’s no big surprise. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords...

Small Business Success: Use Multi Channel Marketing

by Sue Mayo- Smith | Jun 6, 2018 | Business Strategy, Content, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Marketing Data

  Don’t put all your eggs in one basket. That age-old advice still rings true today. I know I heard it at one point from MY dad.   Advice tidbits like that are easy to glaze over, but they actually hold a lot of weight. Apply that saying to your marketing...

Ethical Data Collection Strategies for a Digital World

by Matt Smith | May 9, 2018 | Customer Relations, Marketing Data

  If you’ve been keeping up to date with current events, you’ve most likely heard that Facebook has been in some hot water with their usage of user data. We are in an age where internet user information is a commodity and there’s really no such thing as “online...

14 Free Tools for Your Small Business On a Budget

by Olivia Broersma | Mar 5, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Inbound Marketing, Internet Marketing, Link Building, Marketing Data, Sales, SEO, Small Business, Social Media, Website, Website Analytics, Website Design, Website Development

  In a small business, every penny counts. If you’re an entrepreneur, you undoubtedly have had to make financial sacrifices in order to fund your business and pay all the bills that go with it.   When you decide to start your own business,...