How to Use Google Search Console to Boost Your Traffic

by Matt Smith | Jul 18, 2018 | Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Marketing Data, Website Analytics

If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. That’s no big surprise. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords...

Small Business Success: Use Multi Channel Marketing

by Sue Mayo- Smith | Jun 6, 2018 | Business Strategy, Content, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Marketing Data

  Don’t put all your eggs in one basket. That age-old advice still rings true today. I know I heard it at one point from MY dad.   Advice tidbits like that are easy to glaze over, but they actually hold a lot of weight. Apply that saying to your marketing strategies,...

Ethical Data Collection Strategies for a Digital World

by Matt Smith | May 9, 2018 | Customer Relations, Marketing Data

  If you’ve been keeping up to date with current events, you’ve most likely heard that Facebook has been in some hot water with their usage of user data. We are in an age where internet user information is a commodity and there’s really no such thing as “online...

14 Free Tools for Your Small Business On a Budget

by Olivia Broersma | Mar 5, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Inbound Marketing, Internet Marketing, Link Building, Marketing Data, Sales, SEO, Small Business, Social Media, Website, Website Analytics, Website Design, Website Development

  In a small business, every penny counts. If you’re an entrepreneur, you undoubtedly have had to make financial sacrifices in order to fund your business and pay all the bills that go with it.   When you decide to start your own business, there’s a lot of...

Optimize Sales Using Internet Marketing

by Olivia Broersma | Dec 7, 2017 | Business Strategy, Content, Content Marketing, Email Marketing, Facebook, Internet Marketing, LinkedIn, Marketing, Marketing Data, Niche Marketing, Search Engine Optimization, SEO, Small Business, Social Ads, Social Media, Twitter, Uncategorized, Video Marketing, Website, Website Development

  The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own.    ...

5 Reasons Content Is So Important For Manufacturing Marketing Plans

by Charles (Chaz) Broersma | Nov 28, 2017 | Business Strategy, Content, Content Marketing, Digital Marketing, Manufacturing, Manufacturing Marketing, Marketing Data, Niche Marketing, Small Business

  Before jumping into the realm of developing large quantities of content for your manufacturing marketing plan, you must first understand what Content Marketing is.   Put simply, it is a form of marketing created with the purpose of increased profitability, from a...