Ethical Data Collection Strategies for a Digital World

by Matt Smith | May 9, 2018 | Customer Relations, Marketing Data

  If you’ve been keeping up to date with current events, you’ve most likely heard that Facebook has been in some hot water with their usage of user data. We are in an age where internet user information is a commodity and there’s really no such thing as “online...

14 Free Tools for Your Small Business On a Budget

by Olivia Broersma | Mar 5, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Inbound Marketing, Internet Marketing, Link Building, Marketing Data, Sales, SEO, Small Business, Social Media, Website, Website Analytics, Website Design, Website Development

  In a small business, every penny counts. If you’re an entrepreneur, you undoubtedly have had to make financial sacrifices in order to fund your business and pay all the bills that go with it.   When you decide to start your own business, there’s a lot of...

Optimize Sales Using Internet Marketing

by Olivia Broersma | Dec 7, 2017 | Business Strategy, Content, Content Marketing, Email Marketing, Facebook, Internet Marketing, LinkedIn, Marketing, Marketing Data, Niche Marketing, Search Engine Optimization, SEO, Small Business, Social Ads, Social Media, Twitter, Uncategorized, Video Marketing, Website, Website Development

  The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own.    ...

5 Reasons Content Is So Important For Manufacturing Marketing Plans

by Charles (Chaz) Broersma | Nov 28, 2017 | Business Strategy, Content, Content Marketing, Digital Marketing, Manufacturing, Manufacturing Marketing, Marketing Data, Niche Marketing, Small Business

  Before jumping into the realm of developing large quantities of content for your manufacturing marketing plan, you must first understand what Content Marketing is.   Put simply, it is a form of marketing created with the purpose of increased profitability, from a...

8 Ways to Improve Your Email Open Rates With Personalization

by Matt Smith | Nov 27, 2017 | Content, Content Marketing, Email Marketing, Email Open Rate, Marketing Data

  Email marketing is still an effective strategy, but anyone who does it must implement tactics to improve the email open rates. Open rate or, read rate is, of course, the percentage of people who actually open the emails and engage in them instead of deleting or...

5 Ways To Turn Big Data Into Marketing Data

by Charles (Chaz) Broersma | Nov 24, 2017 | Analytics, Big Data, Content, Content Marketing, Digital Marketing, Google Analytics, Marketing Data, SEO, Website, Website Analytics, Website Development

  The Internet and social media have permanently changed the way business is conducted. Companies, both large and small, are now moving away from the old interruptive advertising model to a content marketing model.   When businesses focus on creating valuable content,...