Business Strategy

What Is E-E-A-T and Why Does It Matter for Your Website?

What Is E-E-A-T and Why Does It Matter for Your Website?

If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...

Why Is My Site Not Getting Organic Traffic?

Why Is My Site Not Getting Organic Traffic?

There are many reasons that your website may not be receiving organic traffic. Organic traffic is a crucial, cost-effective way to generate qualified leads for your business, often outperforming paid traffic in ROI. Below are some tips to help you identify and address...

What Is Cazbah & How Did We Get Our Start?

What Is Cazbah & How Did We Get Our Start?

What is a "Cazbah"? We get asked all the time, “Where did you guys come up with the name Cazbah?” It certainly wasn’t something that we just stumbled upon. We put quite a bit of research and thought into our brand, which is what good branding requires. First, we...

How Can Small Businesses Use AI Content Wisely?

How Can Small Businesses Use AI Content Wisely?

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....

5 Tips to Create the Best CTA Button Design

5 Tips to Create the Best CTA Button Design

 Implementing an optimized call to action button design is an essential part of converting a web visitor into a customer. Here’s a list of call to action (CTA) development opportunities you probably missed along the way:

How to Get Started With PPI and PPC Ad Campaigns

How to Get Started With PPI and PPC Ad Campaigns

Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract traffic to...

How to Implement Simple and Clean Website Design

How to Implement Simple and Clean Website Design

Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn some...

5 FREE Content Management Tools for Small Businesses

5 FREE Content Management Tools for Small Businesses

One of the most important areas of online marketing that many small businesses struggle with is content creation and management. There are actually a lot of high quality, time-saving, and free content management tools out there you can use to cut costs!

4 Ways Branding is Important for Small Businesses

4 Ways Branding is Important for Small Businesses

The importance of small business branding cannot be overstated. What message are you sending to your target audience? Let’s break down some easy ways you can develop a solid brand for your small business that will get your target audience talking!