5 Best Sales Tips We Can Learn From Michael Scott

by Olivia Broersma | Apr 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business

  Throughout The Office, the beloved character Michael Scott has graced us with several memorable life quotes to live by. Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons....

4 Small Business Reputation Management Tools

by Charles (Chaz) Broersma | Apr 11, 2018 | Business Strategy, Internet Marketing, Marketing, SEO, Small Business

  The reputation of any small business can mean the difference between a booming business based on satisfied customer referrals or, a going-out-of-business sign on the door because of the impact of negative word-of-mouth or bad publicity. Reputation management on the...

11 On Page SEO Factors You Need to Pay Attention To

by Olivia Broersma | Apr 9, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Landing Page, Marketing, SEO

  The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into...

Your 3 Step Guide to SEO Competitive Analysis

by Olivia Broersma | Apr 6, 2018 | Analytics, Business Strategy, Content, Digital Marketing, SEO

  Do you ever sit in front of Google searching for your website listing under your favorite key terms?  Do you feel a sense of anxiety when you notice your competitor ranked ahead of you on those key terms?  You do?  Great. Now STOP doing that!   SEO competitive...

5 Good Employee Skills I Learned (From Baseball)

by Olivia Broersma | Apr 2, 2018 | Business Strategy, Digital Marketing, Employees, Marketing

  I’m a baseball fan and I have been all my life. From little league through high school, I’ve played a variety of positions, everything from catcher to outfield. There’s something about the mental aspect of how the plays and strategy come together...

How to Succeed in Your Small Business Niche

by Olivia Broersma | Mar 26, 2018 | Business Strategy, Customer Relations, Marketing, Niche Marketing

  Go Deep, not Wide   Starting and then sustaining a small business in today’s global market isn’t easy. In fact, if you’ve successfully gotten your business off the ground and kept it alive for a year or more, applaud yourself. You’ve done something that many others...