by Charles (Chaz) Broersma | Mar 21, 2022 | Business Strategy, Internet Marketing, SEO, Website
At Cazbah, we often recommend that our customers consider using Google Ads when appropriate. Not every business needs to use Ads, so it’s important to know your business goals and start a plan of how you’re going to achieve them. After doing various...
by Charles (Chaz) Broersma | Mar 1, 2021 | Blog, Blogging, Branding, Business Strategy, Content, Internet Marketing, Marketing, SEO, Small Business
We’ve all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor’s? The...
by Olivia Casella | Apr 3, 2020 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, News, SBA - Small Business Administration, Small Business, Website, Website Development
As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the...
by Cazbah Staff | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...
by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...
by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...