by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...
by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...
by Sue Mayo- Smith | Nov 20, 2019 | Blogging, Business Strategy, Content, eCommerce, Email Marketing, Internet Marketing, Social Ads, Uncategorized
Is your small business website lacking e-commerce sales growth? For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your...
by Beth Ottley | Oct 30, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
Whatever product you sell or service you provide, you undoubtedly have a specific action (or a few) you want your web visitors and prospects to complete when they visit your website. It seems more and more like an uphill battle trying to get your...
by Guest Post | Sep 6, 2019 | Business Strategy, Digital Marketing, Marketing, Mobile, Mobile Marketing, Small Business
The continued refocusing of digital marketing from desktop to mobile creates new challenges and opportunities for marketer leaders, marketing teams and the technical professionals who support them. As mobile becomes the senior partner in the marketing...
by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
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