“The excuses that you made before COVID, about why you aren’t doing business on the Web, are not going to hold up post COVID:”
“Our customers aren’t online.”
“We don’t get any business from our website.”
“We don’t sell anything online.”
Those days are over!
There is a seismic shift that is occurring in every industry, across the country. The Old School is giving way and surrendering responsibility and control to The-New-Kids-On-The-Block.
These new decision makers have vastly different perspectives and ways of gathering and processing information. The next generation is stepping up and into positions of authority, and you need to be prepared to serve their needs, which are vastly different from their forebears.