Google Analytics

SEO for Manufacturing Companies: Your Complete Guide

SEO for Manufacturing Companies: Your Complete Guide

Why Is SEO for Manufacturing Companies Important in 2025? The factory floor, product quality, and relationships still matter, but buyers now start their buyer’s journey online. If your company isn’t visible where engineers, procurement managers, and supply-chain...

What Is E-E-A-T and Why Does It Matter for Your Website?

What Is E-E-A-T and Why Does It Matter for Your Website?

If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...

Why Is My Site Not Getting Organic Traffic?

Why Is My Site Not Getting Organic Traffic?

There are many reasons that your website may not be receiving organic traffic. Organic traffic is a crucial, cost-effective way to generate qualified leads for your business, often outperforming paid traffic in ROI. Below are some tips to help you identify and address...

Conducting a Comprehensive Year-End Marketing Review

Conducting a Comprehensive Year-End Marketing Review

With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward?   Too many small...

How to Track and Recover Shopping Cart Abandonment Rates

How to Track and Recover Shopping Cart Abandonment Rates

Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.

Google Analytics for Small Business: Creating an Account

Google Analytics for Small Business: Creating an Account

If you’ve yet to use Google Analytics for your small business, the New Year is the perfect time! Below, I’ll walk you through the 4 steps to set up your own Google Analytics account for your specialty small business so you can start tracking and reporting on the success of your small business website today!

7 SEO and Website Design Tips for Every Small Business

7 SEO and Website Design Tips for Every Small Business

You need to concentrate on the “little things” for your small business like search engine optimization, user friendly website design, and optimized page content if you want to gain the lead in the long run. Check out these 7 easy SEO and website design tips that you can implement right now!

A Brief Beginner’s Guide of Google Analytics Audience Reports

A Brief Beginner’s Guide of Google Analytics Audience Reports

When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.

Losing Rank? Here’s How You Can Increase Your Web Traffic

Losing Rank? Here’s How You Can Increase Your Web Traffic

Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!