Customer Research and Your Customer Composite Index

by Charles (Chaz) Broersma | Jul 16, 2018 | Buyer Personas, Customer Relations, Marketing, Sales, Small Business

  If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing,...

8 Content Writing Guidelines to Get You Out of the Woods

by Charles (Chaz) Broersma | Jul 13, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing

  If you’re feeling lost when it comes to content writing, you’re not alone. Between limited resources, a seemingly uneventful industry, and a busy schedule, content development isn’t always a top priority. If you’re thinking about starting...

Why Building Links is the Easiest Way to Boost SERP Rank

by Sue Mayo- Smith | Jul 11, 2018 | Branding, Content, Digital Marketing, Internet Marketing, Link Building, Marketing, SEO, Small Business, Website, Website Development

  Whether you’re just starting out as a small business or you’re a few years in, maintaining a high, first page rank on Search Engine Results Pages (SERPs) is challenging. It’s sometimes an uphill battle to learn and then remember all the different SEO strategies to...

How and Why You Need to Link Google AdWords and Analytics

by Mike Farney | Jul 9, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business

  If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.     Why You...

5 Secrets of Successful Small Business Websites

by Charles (Chaz) Broersma | Jul 2, 2018 | Analytics, Content, Internet Marketing, Marketing, SEO, SERP, Small Business, Social Media

  Small businesses have huge potential for growth and development online. However, it’s hard to know how exactly to get customers knocking on your door. Is your website producing results and generating revenue? How do you know if your small business website is...

7 Email Marketing Strategies for a Successful Small Business

by Charles (Chaz) Broersma | Jun 29, 2018 | Content Marketing, Customer Relations, Email Marketing, Internet Marketing, Marketing

  Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in handy...