by Beth Ottley | Dec 18, 2019 | Content, Digital Marketing, Internet Marketing, Marketing, SERP, Small Business
Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. ...
by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...
by Olivia Broersma | Nov 18, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Website
Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You’ve given your customary “uh huhs” and “wow, that’s crazy”, but they just keep on talking....
by Beth Ottley | Oct 30, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
Whatever product you sell or service you provide, you undoubtedly have a specific action (or a few) you want your web visitors and prospects to complete when they visit your website. It seems more and more like an uphill battle trying to get your...
by Beth Ottley | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...
by Guest Post | Sep 6, 2019 | Business Strategy, Digital Marketing, Marketing, Mobile, Mobile Marketing, Small Business
The continued refocusing of digital marketing from desktop to mobile creates new challenges and opportunities for marketer leaders, marketing teams and the technical professionals who support them. As mobile becomes the senior partner in the marketing...
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