by Guest Post | Sep 6, 2019 | Business Strategy, Digital Marketing, Marketing, Mobile, Mobile Marketing, Small Business
The continued refocusing of digital marketing from desktop to mobile creates new challenges and opportunities for marketer leaders, marketing teams and the technical professionals who support them. As mobile becomes the senior partner in the marketing...
by Sue Mayo- Smith | Aug 30, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Social Media, Website Development
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on...
by Mike Farney | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Beth Ottley | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article...
by Olivia Broersma | Jul 15, 2019 | Internet Marketing, Marketing, Uncategorized
For several years at Cazbah, we’ve put together a team to participate in the J.P. Morgan Corporate Challenge here in the Rochester area. This race is about a 5K, so it is a nice, comfortable distance for reasonably novice runners. Not to mention it’s a...
by Olivia Broersma | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...
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