Digital Marketing

SEO for Manufacturing Companies: Your Complete Guide

SEO for Manufacturing Companies: Your Complete Guide

Why Is SEO for Manufacturing Companies Important in 2025? The factory floor, product quality, and relationships still matter, but buyers now start their buyer’s journey online. If your company isn’t visible where engineers, procurement managers, and supply-chain...

What Is E-E-A-T and Why Does It Matter for Your Website?

What Is E-E-A-T and Why Does It Matter for Your Website?

If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...

What Is Cazbah & How Did We Get Our Start?

What Is Cazbah & How Did We Get Our Start?

What is a "Cazbah"? We get asked all the time, “Where did you guys come up with the name Cazbah?” It certainly wasn’t something that we just stumbled upon. We put quite a bit of research and thought into our brand, which is what good branding requires. First, we...

How Can Small Businesses Use AI Content Wisely?

How Can Small Businesses Use AI Content Wisely?

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....

5 Ways to Gain More Twitter Followers as a Small Business

5 Ways to Gain More Twitter Followers as a Small Business

Twitter is an increasingly popular platform that businesses are taking advantage of. In fact, 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months, according to Hootsuite. If you already have a twitter account created for your...

The CARES Act: Benefits for Small Businesses

The CARES Act: Benefits for Small Businesses

As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the bills, reduced...

How to Crisis Proof Your Small Business Website

How to Crisis Proof Your Small Business Website

In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and mandatory work from...

Creating a Successful Retargeting Marketing Campaign

Creating a Successful Retargeting Marketing Campaign

A good remarketing campaign is like an affectionate dog. Hear me out...this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that begins,...

Conducting a Comprehensive Year-End Marketing Review

Conducting a Comprehensive Year-End Marketing Review

With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward?   Too many small...