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Optimize Sales Using Internet Marketing

The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own. Knowing...

10 Shocking Truths about B2B Internet Marketing

Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition.   Applying a haphazard approach to your internet marketing efforts...

Email Lead Generation: A Cautionary Tale

So, you’re interested in using email marketing to help generate leads for your business, but you haven’t actually generated your own email list through organic methods. I often hear newer, or start-up companies, lamenting that it takes so much time and effort to grow...

Sing Cha-Ching with Email Marketing

A few months ago, I wrote a blog post explaining the benefits and best practices for email marketing campaigns. Of course, there is a wide variety of email campaigns these best practices should be applied to. Some campaign types include welcome emails, dedications,...

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