by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...
by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Cazbah Staff | Jun 19, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business
Digital marketing techniques can be effective and will bring high returns when implemented effectively. Over the years, digital marketing has evolved and become increasingly important in order to reach your audience online. Businesses utilizing current...
by Cazbah Staff | May 15, 2019 | Digital Marketing, Internet Marketing, Leads, Marketing, Small Business, Website, Website Development
Online interstitials, mostly in the form of pop ups, can be annoying for your visitors and can hurt your organic rank with Google and other search engines. You also run the risk of being penalized by Google if you use them with the mobile version of your...
by Cazbah Staff | May 8, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Small Business, Website, Website Design, Website Development
If you’re a start-up or a small business who’s just starting out, you may be wondering if you even need a website. The answer is a resounding “YES!”. A fully-functional and operational website is essential in today’s world. Small business just...