by Mike Farney | Apr 18, 2018 | Google Algorithm, Internet Marketing, Local SEO, Marketing, SEO
Search engine optimization (SEO), which is considered by many online marketing specialist to be a rather generic strategy, is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the...
by Olivia Broersma | Apr 16, 2018 | Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, SERP
Before we can talk about advanced SEO strategies, we first need to understand the anatomy of a search result and where to do keyword research. Search result optimization is how you can ensure your pages rank well in SERPs and that they will actually be found be...
by Charles (Chaz) Broersma | Apr 11, 2018 | Business Strategy, Internet Marketing, Marketing, SEO, Small Business
The reputation of any small business can mean the difference between a booming business based on satisfied customer referrals or, a going-out-of-business sign on the door because of the impact of negative word-of-mouth or bad publicity. Reputation management on the...
by Olivia Broersma | Apr 9, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Landing Page, Marketing, SEO
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into...
by Olivia Broersma | Apr 6, 2018 | Analytics, Business Strategy, Content, Digital Marketing, SEO
Do you ever sit in front of Google searching for your website listing under your favorite key terms? Do you feel a sense of anxiety when you notice your competitor ranked ahead of you on those key terms? You do? Great. Now STOP doing that! SEO competitive...
by Sue Mayo- Smith | Mar 28, 2018 | Content, Content Marketing, Google Algorithm, Internet Marketing, SEO, Website Design
Where does your website rank in the search engine results pages (SERPs) for the pages that are most important to you and your customers? If it’s not on the first page, you should rethink your SEO SERP ranking strategy. According to a study by Chitka, nearly 95...
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