How Content Marketing is Changing the Game for Small Business

by Olivia Broersma | Jun 17, 2022 | Content Marketing, Sales, SEO, Small Business

I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...

Is Google Ads Right For Me?

by Charles (Chaz) Broersma | Mar 21, 2022 | Business Strategy, Internet Marketing, SEO, Website

  At Cazbah, we often recommend that our customers consider using Google Ads when appropriate. Not every business needs to use Ads, so it’s important to know your business goals and start a plan of how you’re going to achieve them. After doing various...

17 Things You Can Do Right Now To Improve Your Web Content

by Charles (Chaz) Broersma | Mar 1, 2021 | Blog, Blogging, Branding, Business Strategy, Content, Internet Marketing, Marketing, SEO, Small Business

    We’ve all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor’s? The...

Getting To The Top Of The First Page On Google

by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website

    When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...

Look out for Google’s BERT Algorithm Update

by Cazbah Staff | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP

    Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...

The Easy Way to Make Your PDF Crawable and SEO Friendly

by Cazbah Staff | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website

    Quite often, I receive new clients who come to Cazbah right after working with another marketing company.  In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...