Getting To The Top Of The First Page On Google

by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website

    When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...

Look out for Google’s BERT Algorithm Update

by Joe Garrigues | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP

    Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...

The Easy Way to Make Your PDF Crawable and SEO Friendly

by Beth Ottley | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website

    Quite often, I receive new clients who come to Cazbah right after working with another marketing company.  In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...

How to Boost Your Quality Score in Google Ads

by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website

    If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...

Local SEO’s Increasing Importance

by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO

    It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...

You Get What You Measure: 5 Google Analytics Best Practices

by Dawn M. Smith | Jul 10, 2019 | Business Strategy, Content, Search Engine Optimization, SEO, Website Design, Website Development

  Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. It requires a thorough analysis of several Google ranking factors and important SEO metrics. The best tool to help you with this task...