Analytics

SEO for Manufacturing Companies: Your Complete Guide

SEO for Manufacturing Companies: Your Complete Guide

Why Is SEO for Manufacturing Companies Important in 2025? The factory floor, product quality, and relationships still matter, but buyers now start their buyer’s journey online. If your company isn’t visible where engineers, procurement managers, and supply-chain...

What Is E-E-A-T and Why Does It Matter for Your Website?

What Is E-E-A-T and Why Does It Matter for Your Website?

If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...

Why Is My Site Not Getting Organic Traffic?

Why Is My Site Not Getting Organic Traffic?

There are many reasons that your website may not be receiving organic traffic. Organic traffic is a crucial, cost-effective way to generate qualified leads for your business, often outperforming paid traffic in ROI. Below are some tips to help you identify and address...

Site Search Analytics Tracking in Google Analytics

Site Search Analytics Tracking in Google Analytics

Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website to deliver an...

How to Track and Recover Shopping Cart Abandonment Rates

How to Track and Recover Shopping Cart Abandonment Rates

Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.

Google Analytics for Small Business: Creating an Account

Google Analytics for Small Business: Creating an Account

If you’ve yet to use Google Analytics for your small business, the New Year is the perfect time! Below, I’ll walk you through the 4 steps to set up your own Google Analytics account for your specialty small business so you can start tracking and reporting on the success of your small business website today!

A Brief Beginner’s Guide of Google Analytics Audience Reports

A Brief Beginner’s Guide of Google Analytics Audience Reports

When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.

Losing Rank? Here’s How You Can Increase Your Web Traffic

Losing Rank? Here’s How You Can Increase Your Web Traffic

Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!

4 Free Plug-ins for WordPress You Need for Your Website

4 Free Plug-ins for WordPress You Need for Your Website

With so many available plug-ins for WordPress, it can be mind numbing to try and search through them all. Check out the following 4 Free WordPress (WP) plugins you’re going to want to include on your website to view your Calendar, Analytics, and your completed online forms.

How and Why You Need to Link Google Ads and Analytics

How and Why You Need to Link Google Ads and Analytics

If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts. 

5 Secrets of Successful Small Business Websites

5 Secrets of Successful Small Business Websites

Small businesses have huge potential for growth and development online. There are common tell tale signs of effective websites and also of those who follow internet marketing misconceptions and myths. This article explains the 5 characteristics of successful websites:

Your 3 Step Guide to SEO Competitive Analysis

Your 3 Step Guide to SEO Competitive Analysis

SEO competitive analysis is important and beneficial to your business no doubt, but not when it’s done out of fear in panic mode. Make sure your conducting competitive SEO research in the right manner for the right reasons!

Let Your Content Talk (For You)

Let Your Content Talk (For You)

Your content is what alerts potential customers that you exist, helps you make a sale, and then keep the customer long term. Think of your content as the best, personalized salesperson in the business. It never sleeps, doesn’t takes any sick days, and can reach all your customers at once.