Site Search Tracking in Google Analytics

by Melania Velasquez | Feb 26, 2020 | Analytics, Small Business, Website, Website Analytics, Website Development

    Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

    For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...

Google Analytics for Small Business: Creating an Account

by Olivia Broersma | Jan 23, 2019 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics

  As we head into another New Year, everywhere you turn are posts and stories reminding you to look back at the past to see how much you’ve changed and grown. There are “Year In Review” articles and clips, the 10 year photo challenge has taken over social...

A Brief Beginner’s Guide of Google Analytics Audience Reports

by Olivia Broersma | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics

  Do you know who your website audience is? Small businesses aren’t limited to the customers down the street thanks to modern shopping options.   When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find...

Losing Rank? Here’s How You Can Increase Your Web Traffic

by Cazbah Staff | Oct 1, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, SEO, SERP, Website Analytics

  I have worked at Cazbah for over 10 years. At least once a month, every year I have had a customer call me in a panic with one of the following statements, “I haven’t received any sales from my website in the last week! I checked my web traffic and I am not...

How to Use the New Google Analytics Audience Report

by Matt Smith | Sep 26, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Website Analytics

  The key to maintaining a successful and growing business is to understand and then connect with your target audience. But once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of...