How Your Brand Should Create Content Silos with Visual Content

by Guest Post | Apr 12, 2021 | Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, SEO, Website

When it comes to marketing in a saturated market, you need to do everything in your power to grab your audience’s attention. That’s why most brands are turning to visual content to attract and engage their customers using a variety of tools. But creating visual...

7 Great Examples Of Killer Service Pages (And What You Can Learn From Them)

by Guest Post | Mar 22, 2021 | Business Strategy, Content, Content Marketing, Small Business, Website, Website Development

When a consumer visits your website, they’ll want to know exactly what your business can do for them straight off the bat. Your service pages should make this very clear.  They need to break down your company’s services in a way that is easily understandable,...

How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

4 Tips to Create Great Web Content That Doesn’t Suck

by Olivia Broersma | Nov 18, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Website

    Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You’ve given your customary “uh huhs” and “wow, that’s crazy”, but they just keep on talking....

The Easy Way to Make Your PDF Crawable and SEO Friendly

by Beth Ottley | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website

    Quite often, I receive new clients who come to Cazbah right after working with another marketing company.  In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...

The “4 Vs” of Content Marketing: Knowing Google Semantic Search

by Sue Mayo- Smith | Aug 30, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Social Media, Website Development

  There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on...