3 Content Types: Understanding Your Content Marketing Options

by Charles (Chaz) Broersma | May 25, 2018 | Blog, Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing

  Content is king. Ok great, but many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action...

5 Questions That Inspire Better Content Ideas

by Charles (Chaz) Broersma | May 4, 2018 | Content, Content Marketing, Digital Marketing, Internet Marketing, Sales

  Many of us are not naturally good writers, and it can become a hassle to force yourself to write a 1,000 word article under that pressure. Many of our customers are already busy with the other responsibilities of running their small business and are not sure where...

Topic Clusters and Pillar Pages: The Newest Face of SEO (2018)

by Olivia Broersma | May 2, 2018 | Business Strategy, Content, Content Marketing, Google Algorithm, Internet Marketing, SEO

  If there is one thing an online entrepreneur learns after a short time in the game it’s that, when it comes to SEO, nothing ever remains the same for long. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is...

The 5 Cs: Your Guide to Online Small Business Success

by Olivia Broersma | Apr 30, 2018 | Business Strategy, Buyer's Journey, Content, Content Marketing, Customer Relations, Digital Marketing, Inbound Marketing, Internet Marketing, Sales, Small Business, Website, Website Development

  There are a lot of articles out there about how you can achieve small business success. Some articles talk about the best networking connections or the best research tools, and while those are definitely factors, the truth is much simpler than that. Back to the...

Attract Customers with This Content Marketing Strategy

by Olivia Broersma | Apr 27, 2018 | Buyer Personas, Content, Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing, Sales

  You need to continue to attract customers to your business if you want to grow and remain successful, that’s a no brainer. But, you need the right customers. This is were inbound marketing practices come in handy. Concentrate your content marketing strategies...

Maximize Your Content Traffic with Google Related Searches

by Dawn M. Smith | Apr 25, 2018 | Business Strategy, Content, Content Marketing, Marketing, SEO, SERP

  If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. It’s likely you’ve already created a list of keywords you include in almost every piece of content for the internet. You also have probably...