How Content Marketing is Changing the Game for Small Business

by Olivia Broersma | Jun 17, 2022 | Content Marketing, Sales, SEO, Small Business

I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...

5 Ways to Gain More Twitter Followers as a Small Business

by Olivia Broersma | Sep 20, 2021 | Content Marketing, Digital Marketing, Internet Marketing, Small Business, Social Media, Twitter

    Twitter is an increasingly popular platform that businesses are taking advantage of. In fact, 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months, according to Hootsuite. If you already have a twitter account...

How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

4 Tips to Create Great Web Content That Doesn’t Suck

by Olivia Broersma | Nov 18, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Website

    Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You’ve given your customary “uh huhs” and “wow, that’s crazy”, but they just keep on talking....

The Easy Way to Make Your PDF Crawable and SEO Friendly

by Cazbah Staff | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website

    Quite often, I receive new clients who come to Cazbah right after working with another marketing company.  In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...

The “4 Vs” of Content Marketing: Knowing Google Semantic Search

by Cazbah Staff | Aug 30, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Social Media, Website Development

  There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing...