How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

4 Tips to Create Great Web Content That Doesn’t Suck

by Olivia Broersma | Nov 18, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Website

    Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You’ve given your customary “uh huhs” and “wow, that’s crazy”, but they just keep on talking....

The Easy Way to Make Your PDF Crawable and SEO Friendly

by Beth Ottley | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website

    Quite often, I receive new clients who come to Cazbah right after working with another marketing company.  In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...

The “4 Vs” of Content Marketing: Knowing Google Semantic Search

by Sue Mayo- Smith | Aug 30, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Social Media, Website Development

  There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing on...

Digital Marketing Trends in 2019 That’ll Still be Relevant in 2020

by Cazbah Staff | Jun 19, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business

  Digital marketing techniques can be effective and will bring high returns when implemented effectively. Over the years, digital marketing has evolved and become increasingly important in order to reach your audience online.   Businesses utilizing current...

Should You Use Pinterest for Your Small Business Marketing?

by Cazbah Staff | Mar 27, 2019 | Branding, Business Strategy, Content, Content Marketing, Digital Marketing, Marketing, Niche Marketing, Retail, Sales, Social Media

  There are so many social media platforms small business can use to promote themselves online, it seems like the options are endless! Facebook, LinkedIn, Twitter, Instagram, YouTube, Quora…these are all great spaces small business can take advantage of to...