How Can Small Businesses Use AI Content Wisely?

by Cazbah Staff | Oct 18, 2024 | Blog, Blogging, Business Strategy, Content, Content Marketing, Digital Marketing, eCommerce

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....

Why Choose Cazbah for Your B2B Digital Marketing Strategy

by Cazbah Staff | May 2, 2024 | Analytics, Blog, Blog / News, Branding, Business Strategy, Content, Content Marketing, Digital Marketing, eCommerce, Email Marketing, Google Analytics, Inbound Marketing, Landing Page, Leads, Marketing, Reviews, SEO, Small Business, Social Media, Website Analytics

Hey there, fellow business owner. Trying to navigate the ever-changing world of digital marketing can feel like being lost in a maze. But what if I told you, there’s a way to cut through the noise and get real results? Enter Cazbah. Cazbah is the secret weapon...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important...

3 Ways To Drive More E-commerce Sales Growth on Your Website

by Cazbah Staff | Nov 20, 2019 | Blog / News, Blogging, Business Strategy, Content, eCommerce, Email Marketing, Internet Marketing, Social Ads

Is your small business website lacking e-commerce sales growth?  For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your reach. By adopting a multi-channel...

Ecommerce Tips for Small Businesses: Prioritize User Experience

by Olivia Casella | Feb 25, 2019 | Business Strategy, Content, Digital Marketing, eCommerce, Internet Marketing, Marketing, Retail, Sales, Small Business, Website, Website Design, Website Development

  Before stunning web images, dynamic graphics and videos, and appealing transitions, you need to prioritize user experience (UX) on your small business ecommerce website. User experience needs to be your primary focus when creating, redesigning, and updating...

3 Clicks Deep: The Best Website Structure for Ecommerce SEO

by Dawn M. Smith | Jan 30, 2019 | Blog / News, Content, Digital Marketing, eCommerce, Internet Marketing, Search Engine Optimization, SEO, Website, Website Design, Website Development

If you’re a small business retailer of any kind, chances are you’ve been overwhelmed at one point or another by how to best organize your product pages. Well designed site architecture and optimized product pages are an essential piece of website user experience. If...