eCommerce

SEO for Manufacturing Companies: Your Complete Guide

SEO for Manufacturing Companies: Your Complete Guide

Why Is SEO for Manufacturing Companies Important in 2025? The factory floor, product quality, and relationships still matter, but buyers now start their buyer’s journey online. If your company isn’t visible where engineers, procurement managers, and supply-chain...

How Can Small Businesses Use AI Content Wisely?

How Can Small Businesses Use AI Content Wisely?

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....

How to Track and Recover Shopping Cart Abandonment Rates

How to Track and Recover Shopping Cart Abandonment Rates

Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.

3 Ways To Drive More E-commerce Sales Growth on Your Website

3 Ways To Drive More E-commerce Sales Growth on Your Website

Is your small business website lacking e-commerce sales growth?  For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your reach. By adopting a multi-channel...

3 Clicks Deep: The Best Website Structure for Ecommerce SEO

3 Clicks Deep: The Best Website Structure for Ecommerce SEO

The best website structure for SEO is using a simple navigation and page layout to draw and retain visitors to your small business, ecommerce website. If you’re wondering what this entails and how it can help you increase your customer conversion rate, stay with me.

The Retailer’s Guide to Product Page SEO

The Retailer’s Guide to Product Page SEO

If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Here are some steps to follow to better optimize your products search engine and social media traffic:

9 Steps to Creating a Killer Instagram Business Page

9 Steps to Creating a Killer Instagram Business Page

You may be wondering if an Instagram Business Page is a good platform for you to use. While it may be more beneficial in some industries like retail, than others like manufacturing, everyone can find some benefit in using it as a marketing tool.

Is it the Peter Principle, the Peter Pan Principle, or What?

Is it the Peter Principle, the Peter Pan Principle, or What?

Discussing the Cazbah internet marketing process to business owners in manufacturing and industrial distribution recently reminded me of the Peter Principle definition. The definition may sound harsh and blunt, but let’s take a step back from that, examine what the principle is really saying, and apply it accordingly.

Stay Informed on the Net Neutrality Debate

Stay Informed on the Net Neutrality Debate

“All data is created equal” has been the rallying cry around the net neutrality debate since talk of it’s repeal surfaced with the appointment of FCC Chairman Ajit Pai in April 2017. This infographic gives you all the info on the current net neutrality debate to keep you informed of what’s going on in Washington.

The Importance of B2B Social Media Marketing

The Importance of B2B Social Media Marketing

Most business owners are very aware of social media marketing and the impact it has had on business to consumer marketing, so I often get asked by commercial and industrial clients whether or not B2B social media marketing is appropriate and worth their time.

Sing Cha-Ching with Transactional Email Marketing

Sing Cha-Ching with Transactional Email Marketing

Now that we’re all on the same page, it’s time to kick it up to transactional email marketing campaigns! Every business owner has the desire to increase their revenue, and I’ll tell you how you can through transactional email marketing campaigns.