eCommerce

How Can Small Businesses Use AI Content Wisely?

How Can Small Businesses Use AI Content Wisely?

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....

3 Clicks Deep: The Best Website Structure for Ecommerce SEO

3 Clicks Deep: The Best Website Structure for Ecommerce SEO

The best website structure for SEO is using a simple navigation and page layout to draw and retain visitors to your small business, ecommerce website. If you’re wondering what this entails and how it can help you increase your customer conversion rate, stay with me.

The Importance of B2B Social Media Marketing

The Importance of B2B Social Media Marketing

Most business owners are very aware of social media marketing and the impact it has had on business to consumer marketing, so I often get asked by commercial and industrial clients whether or not B2B social media marketing is appropriate and worth their time.