by Dawn M. Smith | Jan 30, 2019 | Content, Digital Marketing, eCommerce, Internet Marketing, Search Engine Optimization, SEO, Uncategorized, Website, Website Design, Website Development
If you’re a small business retailer of any kind, chances are you’ve been overwhelmed at one point or another by how to best organize your product pages. Well designed site architecture and optimized product pages are an essential piece of website user...
by Olivia Broersma | Jan 21, 2019 | Branding, Business Strategy, Content, Content Marketing, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Social Media, Website, Website Development
Our culture values the immediate and the right now, especially in business. But unchecked, rapid small business growth can often produce disastrous results. Small businesses with an online presence are often excited to move full steam ahead with their new...
by Olivia Broersma | Jan 14, 2019 | Business Strategy, Content, Internet Marketing, Manufacturing, Manufacturing Marketing, Niche Marketing, Retail, Sales, Search Engine Optimization, SEO, SERP, Small Business, Website
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets help industrial manufacturing retailer’s product, article, general web pages and search results stand out in the search...
by Olivia Broersma | Jan 7, 2019 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Mobile, Search Engine Optimization, SEO, Small Business, Website, Website Design, Website Development
You’ve probably read the story of the Tortoise and the Hare when you were a kid. If you didn’t read it, everyone at least knows the morale, “Slow and steady wins the race”. Or if you want a more modern slogan, Nike’s “Just Do...
by Matt Smith | Dec 17, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Search Engine Optimization, SEO, SERP, Website
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. The old days of simply plugging in a generic keyword that you want to rank for at the last minute is...
by Mike Farney | Sep 10, 2018 | Content, Content Marketing, Digital Marketing, Internet Marketing, Search Engine Optimization, SEO
Over the years, SEO has changed and evolved dramatically. We’ve seen SEO ranking techniques dominate and fade away, while other come to take center stage. Gurus, marketing leaders, and top internet brands have all published article upon article on the best SEO...