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3 Tips to Determine and Measure Your Small Business KPIs for 2025

by | Dec 5, 2024 | Analytics, Blog, Business Strategy, Buyer Personas, Buyer's Journey, Content Marketing, Digital Marketing, Manufacturing Marketing, Niche Marketing, Search Engine Optimization, SEO, Small Business, Website Analytics, Website Design, Website Development

With 2024 coming to a close, there is much to reflect on over the past 11  months. There have been a lot of challenges, changes, and opportunities that could have come up – and we aren’t even done with the year yet! That rasises the question – how do we...

How to Optimize Content for Multiple Search Engines in 2024

by | Jun 4, 2024 | Analytics, Blog, Blog / News, Branding, Business Strategy, Buyer Personas, Content, Content Marketing, Digital Marketing, Email Marketing, Google Algorithm, Google Analytics, Internet Marketing, Key Performance Indicators, Leads, Link Building, Marketing, Mobile Marketing, Mobile Responsive Website, Reviews, Sales, Search Engine Optimization, SEO, Small Business, Social Media, Website Analytics, Website Design, Website Development

So, you want to know how to optimize content for multiple search engines? It’s a jungle out there, with Google, Bing, Yahoo, and who knows what else vying for your attention. But here’s the thing: optimizing for multiple search engines doesn’t have...

Outbound Marketing is Dead: Small Business Inbound Guide

by | Apr 12, 2024 | Analytics, Blog, Blog / News, Branding, Business Strategy, Content Marketing, Customer Relations, Digital Marketing, Email Marketing, Google Analytics, Inbound Marketing, Internet Marketing, Leads, Link Building, Marketing, Mobile Marketing, Search Engine Optimization, SEO, Social Media, Video Marketing, Website Analytics, Website Design, Website Development

Remember when cold calls, massive email blasts, and flashy billboards were the go-to methods to grab attention? Those days are long gone. The digital age has flipped the script on traditional advertising tactics. Now, Outbound Marketing is Dead: Why You Need Inbound...

Online Lead Generation: a Guide on Best Practices for Small Firms

by | Apr 4, 2024 | Analytics, Blog, Blog / News, Branding, Business Strategy, Content, Content Marketing, Digital Marketing, Email Marketing, Google Analytics, Internet Marketing, Landing Page, Leads, Mobile Marketing, Niche Marketing, Reviews, Search Engine Optimization, SEO, Social Media, Video Marketing, Website Analytics, Website Development

Ever wonder why some small businesses seem to have the Midas touch when it comes to attracting customers online? The secret sauce, more often than not, lies in mastering online lead generation. With an average ROI sitting at a jaw-dropping 3800%, according to reports,...