How to Setup a Twitter Account for Your Small Business

by Matt Smith | Feb 13, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business, Social Media, Twitter

  According to Omnicore.com, there are 69 million Twitter users in the United States alone. On top of that, 85% of small to medium-sized businesses use Twitter as a customer service platform. Social media is a part of our culture in a big way and all the top big...

Instagram for Your Small Retail Business: Is it Worth it?

by Olivia Broersma | Jan 28, 2019 | Business Strategy, Content, Digital Marketing, Instagram, Internet Marketing, Marketing, Small Business, Social Ads, Social Media

  Instagram has been silently taking over the social scene the past few years. With the growing number of active users, and inherent beauty of the platform, more and more businesses are starting to take advantage. However, Instagram for small business retailers...

3 SEO Tips for Small Business Websites You Can Use Today

by Olivia Broersma | Jan 21, 2019 | Branding, Business Strategy, Content, Content Marketing, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Social Media, Website, Website Development

  Our culture values the immediate and the right now, especially in business. But unchecked, rapid small business growth can often produce disastrous results. Small businesses with an online presence are often excited to move full steam ahead with their new...

The Importance of Keeping Your Integrity in Small Business

by Charles (Chaz) Broersma | Jan 4, 2019 | Business Strategy, Marketing, Sales, Small Business, Social Media

  Like most great principles, the importance of integrity in business gets a lot of lip-service, but it’s seldom a true way of life, especially on the Internet. We have tuned ourselves to distrust what we read and see because frankly, so much of it is spin...

The YouTube Video Optimization Guide for Small Businesses

by Matt Smith | Dec 5, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, SEO, Small Business, Social Media

  Videos are an increasingly popular way for marketers to connect with their customer base. YouTube makes it easy to record videos, post them, and personalize individual channels so marketers both large and small can better connect with their audience. YouTube...

How to Measure Social Media ROI

by Guest Post | Dec 3, 2018 | Business Strategy, Digital Marketing, Facebook, Instagram, Internet Marketing, Marketing, Marketing Data, Sales, Social Media, Twitter

  A marketing campaign’s social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon definition. From...