The YouTube Video Optimization Guide for Small Businesses

by Matt Smith | Dec 5, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, SEO, Small Business, Social Media

  Videos are an increasingly popular way for marketers to connect with their customer base. YouTube makes it easy to record videos, post them, and personalize individual channels so marketers both large and small can better connect with their audience. YouTube video...

How to Measure Social Media ROI

by Guest Post | Dec 3, 2018 | Business Strategy, Digital Marketing, Facebook, Instagram, Internet Marketing, Marketing, Marketing Data, Sales, Social Media, Twitter

  A marketing campaign’s social media return on investment (ROI) is one of the most frequently debated subjects in the digital marketing world. Why? Mainly because social media ROI is different for every business, so there’s not one agreed upon definition. From...

2 Essential LinkedIn Prospecting Tools You Should be Using

by Matt Smith | Oct 31, 2018 | Business Strategy, Digital Marketing, Internet Marketing, LinkedIn, Social Media

  LinkedIn is the place to be if you want to grow your professional networks. Any business person worth their salt will most likely have a personal profile on LinkedIn or at least one for their business. LinkedIn is where you go to make connections, interact with...

A Beginners Guide to Blogging and Content Marketing

by Olivia Broersma | Aug 20, 2018 | Blog, Blogging, Business Strategy, Content Marketing, Internet Marketing, SEO, SERP, Social Media

  In the world of internet marketing, blogging and content marketing are almost synonymous terms. At the very least, you can’t have one without the other. It’s one of the best ways to build awareness about your company, improve your organic search engine rank,...

Quality vs Quantity: How Often to Post on Social Media

by Dawn M. Smith | Aug 8, 2018 | Blog, Blogging, Business Strategy, Content, Content Marketing, Digital Marketing, Facebook, Internet Marketing, Marketing, Small Business, Social Media

  There is disagreement over how often to post on social media and business websites. Some say, the more you post, the better chance they’ll find you. Other’s stick to the saying “less is more”. However, one belief every good marketer has in...

How to Make a Tweet Go Viral: Tweet Like the President

by Mike Ingersoll | Jul 25, 2018 | Branding, Business Strategy, Digital Marketing, Social Media, Twitter

  Regardless of where you fall on the political spectrum, no one can deny that President Trump is effective when it comes to getting noticed on social media, and especially on Twitter. His tweets get retweeted, responded to, and shared across the nation almost...