Google Analytics Consulting

Google Analytics Consulting from Cazbah

Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.

5 Reasons You Need Website Analytics:

In-depth View – Google Analytics provides in-depth data on every possible metric associated with what’s happening on your small business website.
Traffic Sources – How do your customers and website visitors find your site? Are they coming from search engines, site referrals, marketing campaigns or somewhere else?
Campaigns – Advertising, email marketing, direct mail, trade shows etc. are all examples of possible marketing campaigns. Wouldn’t you like to know if you are getting your return on investment?
Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
Measuring Success – Is your website a significant source of sales for your business? Google Analytics is a critical part of answering that question.

Our Analytics Services

Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.

Google Analytics Account Setup

Making sure your Google Analytics account is setup properly and is integrated with your website and all the other website tracking tools in use is critical. Your IMC will make sure your Google Analytics account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your small business.

Google Analytics Audit

Do you already have an operational Google Analytics account, but aren’t sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account and make recommendations to ensure you are working with reliable data.

Analytics Monthly Reporting

Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding your growth opportunities. When meeting with your dedicated IMC, you’ll understand what’s happening with your website and Internet marketing activities, where you have been successful and what areas need improvement.

Integration with Zoho CRM

Understanding the complete customer sales cycle is critical to your online success. We have chosen to partner with Zoho’s CRM to help our clients gain a better understanding of their customers and develop a sales process that’s successful and repeatable. Integrating Google Analytics with Zoho’s CRM will give you a complete view of your customer’s buying process.

Google Analytics Training

Want a deeper understand of how Google Analytics works so you can monitor your site’s progress on your own? That’s great! We’ll help train you on how to use Google Analytics so you can conduct your own monthly reports.

Technology | Process | People

Google Analytics Articles

by Cazbah

Service Business Marketing 101: The Ultimate Guide for 2024

by Cazbah Staff | Jun 20, 2024 | Analytics, Branding, Business Strategy, Buyer Personas, Buyer's Journey, Content, Content Marketing, Customer Relations, Digital Marketing, eCommerce, Email Marketing, Email Open Rate, Google Algorithm, Google Analytics, Internet Marketing, Leads, Marketing, Marketing Data, Mobile Marketing, Retail, Reviews, Sales, Search Engine Optimization, SEO, Small Business, Social Ads, Social Media, Uncategorized, Video Marketing, Website, Website Analytics, Website Design, Website Development

Master the fundamentals of Service Business Marketing 101! This guide shows how to maximize video, social media and more!

Find Out How to Choose the Best Website Design Company for Your Business

by Cazbah Staff | Jun 13, 2024 | Branding, Business Strategy, Content Marketing, Customer Relations, Digital Marketing, Google Algorithm, Google Analytics, Inbound Marketing, Internet Marketing, Key Performance Indicators, Leads, Link Building, Marketing, Mobile Marketing, Mobile Search, Reviews, SBA - Small Business Administration, SEO, Small Business, Uncategorized, Website, Website Analytics, Website Design

Discover the secrets to finding the perfect website design company for your business – learn How to Choose the Best Website Design Company for Your Business and transform your online presence.

What is the Difference Between a Marketing Company and a Website Development Firm?

by Cazbah Staff | Jun 11, 2024 | Analytics, Branding, Business Strategy, Content, Customer Relations, Digital Marketing, Google Algorithm, Google Analytics, Marketing, Marketing Data, Sales, SEO, Small Business, Uncategorized, Website, Website Analytics, Website Design, Website Development

Learn the key differences between a marketing company and a website development firm, and discover what’s best for your business growth. What is the Difference Between a Marketing Company and a Website Development Firm?

Boost Conversions with Marketing Platforms to Help Increase Marketing Leads

by Cazbah Staff | Jun 11, 2024 | Analytics, Business Strategy, Buyer Personas, Content Marketing, Customer Relations, Digital Marketing, Email Marketing, Google Algorithm, Google Analytics, Inbound Marketing, Internet Marketing, Key Performance Indicators, Leads, Marketing, Marketing Data, Mobile Marketing, Reviews, Sales, SEO, Small Business, Social Media, Uncategorized, Website, Website Analytics, Website Design, Website Development

Discover the top Marketing Platforms to Help Increase Marketing Leads and maximize your sales potential with our expert guide.

Is Search Engine Marketing Right for Your Business? Understanding the Pros and Cons?

by Cazbah Staff | Jun 6, 2024 | Analytics, Business Strategy, Content, Content Marketing, Customer Relations, Digital Marketing, Google Algorithm, Google Analytics, Internet Marketing, Key Performance Indicators, Leads, Marketing, Marketing Data, Mobile Marketing, Sales, SEO, Small Business, Social Ads, Uncategorized, Website Analytics, Website Development

Learn if Is Search Engine Marketing Right for Your Business? Understanding the Pros and Cons. Weigh the benefits and drawbacks to make an informed decision for your small business.

Tips to Create Marketing Communications that Reach Your Ideal Customer

by Cazbah Staff | Jun 4, 2024 | Analytics, Branding, Business Strategy, Buyer Personas, Content, Content Marketing, Email Marketing, Google Algorithm, Google Analytics, Leads, Link Building, Millennials, Mobile Responsive Website, Reviews, Sales, SEO, Small Business, Social Media, Uncategorized, Website Analytics, Website Design, Website Development

Discover actionable tips to create marketing communications that reach your ideal customer and drive engagement. Enhance your strategy with our expert advice for small businesses.

How to Optimize Content for Multiple Search Engines in 2023

by Cazbah Staff | Jun 4, 2024 | Analytics, Blog, Branding, Business Strategy, Buyer Personas, Content, Content Marketing, Digital Marketing, Email Marketing, Google Algorithm, Google Analytics, Internet Marketing, Key Performance Indicators, Leads, Link Building, Marketing, Mobile Marketing, Mobile Responsive Website, Reviews, Sales, Search Engine Optimization, SEO, Small Business, Social Media, Uncategorized, Website Analytics, Website Design, Website Development

Learn how to optimize your content for multiple search engines in 2023. Boost your rankings on Google, Bing, and more with these proven strategies.

How to Use Marketing Automation for Lead Generation Success

by Cazbah Staff | May 21, 2024 | Analytics, Business Strategy, Buyer Personas, Content, Content Marketing, Digital Marketing, Email Marketing, Google Algorithm, Google Analytics, Internet Marketing, Leads, Marketing, Marketing Data, Mobile Marketing, Mobile Responsive Website, Sales, SEO, Small Business, Social Media, Uncategorized, Website Analytics, Website Design, Website Development

Learn how to use marketing automation to streamline your lead generation process and boost conversion rates effectively.

How to Get Started with Sales and Marketing Automation

by Cazbah Staff | May 21, 2024 | Analytics, Business Strategy, Content Marketing, Digital Marketing, Email Marketing, Email Open Rate, Google Algorithm, Google Analytics, Mobile Marketing, Sales, SEO, Small Business, Uncategorized, Website Analytics, Website Design, Website Development

Learn how to get started with sales and marketing automation to streamline your efforts, boost revenue, and grow your business.

How Good Website Design & Development Boosts Web Traffic

by Cazbah Staff | May 16, 2024 | Content Marketing, Digital Marketing, Google Algorithm, Google Analytics, Home Page, Inbound Marketing, Internet Marketing, Landing Page, Leads, Link Building, Marketing, Marketing Data, Mobile Marketing, Mobile Responsive Website, Sales, SEO, Small Business, Social Media, Uncategorized, User Interface, Website Analytics, Website Design, Website Development

Discover how great website design and development can skyrocket your web traffic. Learn the secrets to attracting and retaining visitors with a well-crafted site.

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Google Rating

4.7

Cazbah

Roc City Granite & Marble

14:45 27 Jun 24

The team at Cazbah have been helping our business with the website management for some time now. They are knowledgeable, efficient, and always open to making our ideas come to life through our website, making it inviting and easy to navigate for our prospective customers. We highly recommend this company!

Jordan Hamrick

18:47 20 Jun 24

I have been working with Cazbah since graduating from college in 2009. For 15 years they have worked alongside us as we've 20x'd our annual sales. They are a knowledgeable group who work closely with the customers they serve. I can't recommend a company more to help bolster web presence for small to mid-size companies.

Allen Hildebrand

15:47 12 Jun 24

So far in this adventure with Cazbah making our new web site we have had more traffic that has resulted in 5 new sales opportunities for our company. We still have much to refine and change as a work in progress. It is beginning to pay off. This is good, thanks to Cazbah! Allen Hildebrand

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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