Google Analytics Consulting from Cazbah
With over 15 years of experience, Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.
5 Reasons Why You Need Website Analytics
- Limited View – Unless you are using website analytics, you will only be using your limited view from anecdotal data to make business decisions about your website.
- Traffic Sources – How do your customers and website visitors find your site? Are they coming from the Search Engines, site referrals, marketing campaigns, etc. Some sources will be better than others for increasing sales.
- Campaigns – Advertising, Email Marketing, Direct Mail, Trade Shows. These are all examples of possible campaigns. Wouldn’t you like to know if you are getting your return on investment?
- Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
Measuring Success – Is your website a significant source of sales for your business? Using Google Analytics is a critical part of answering that question. We can tell if traffic to your site filled out a form, purchased something online, or even picked up the phone to call.
Our Analytics Services
Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.
Making sure your Google Analytics account is setup properly, and integrated with your website, and all the other website tracking tools in use, is critical. Our consultants will make sure your account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your business.
Google Analytics Audit
Do you already have an operational Google Analytics account, but not sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account, and make recommendations to ensure you are working with reliable data.
Analytics Monthly Reporting
Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding where your opportunities are for growth. When working with a Cazbah Analytics consultant, you will understand what is happening with your website and Internet Marketing activities, where you have been successful, and what needs improvement.
Integration with Zoho CRM
Having an understanding of the complete customer sales cycle can be critical to online success. We have chosen to partner with Zoho CRM to help our clients get a better understanding of their customers, and develop a sales process that is successful and repeatable. Integrating Google Analytics with Zoho CRM will give a complete view of your customer’s sales process.
Google Analytics Training
Some customers would like to eventually train their internal staff to work with and understand how Google Analytics works. That’s great! We can help train you on how to use Google Analytics so you can conduct your own monthly reports.
Contact us today
We would appreciate the opportunity to show you how website analytics
can help you develop your website into a valuable sales tool.
Technology | Process | People
Google Analytics Articles
If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords you chose to optimize for? Do you know how to use Google Search Console?
Most believe even today that every online market is endless, and that the only limitation is technology itself. I continue to be amazed at the number of customers who come to me with that notion. Patience in business is one of the most important skill sets you can have as a small business owner.
The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
The SERP (search engine results page) change increases the previous limit of 160 characters in meta descriptions to 320 characters, counts meta character descriptions, and now offers more real estate for optimizers to work with.
Business owners understand SEO is something they need for their website, but don’t necessarily know how to implement it. Let’s take a look at the top 8 SEO mistakes you’re making on your blog and how to fix them.
Big Data will become a part of every company’s marketing data going forward. Embrace this trend and reap the benefits. Turn big data into marketing data.
A marketing map will clarify your strategy. With everyone pulling in the same direction your conversion rates will go up as will your bottom line.
The competitive nature of business demands that companies take aggressive steps to ensure proper website development and SEO friendly design. Here are a few guidelines on how to implement a user friendly website to ensure the best possible SEO performance for it during the design and development process:
There are many different ways to market a business these days. Regardless of what type of marketing you’re currently utilizing, make sure you’re well versed in the proper tools of the trade. In this article, we’ll talk about the 5 biggest marketing mistakes and how to avoid them.
Google Algorithm Update As the person in charge of your company's Internet Marketing, it can be a headache to keep up with with all the search engine changes and Google algorithm updates. They put out new ones all the time. However, it’s a necessary evil to...