Google Analytics Consulting from Cazbah


Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.


5 Reasons You Need Website Analytics:

  1. In-depth View – Google Analytics provides in-depth data on every possible metric associated with what’s happening on your small business website.
  2. Traffic Sources – How do your customers and website visitors find your site? Are they coming from search engines, site referrals, marketing campaigns or somewhere else? 
  3. Campaigns – Advertising, email marketing, direct mail, trade shows etc. are all examples of possible marketing campaigns. Wouldn’t you like to know if you are getting your return on investment?
  4. Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
  5. Measuring Success – Is your website a significant source of sales for your business? Google Analytics is a critical part of answering that question. 



Our Analytics Services

Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.

Google Analytics Account Setup

Making sure your Google Analytics account is setup properly and is integrated with your website and all the other website tracking tools in use is critical. Your IMC will make sure your Google Analytics account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your small business.

Google Analytics Audit

Do you already have an operational Google Analytics account, but aren’t sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account and make recommendations to ensure you are working with reliable data.

Analytics Monthly Reporting

Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding your growth opportunities. When meeting with your dedicated IMC, you’ll understand what’s happening with your website and Internet marketing activities, where you have been successful and what areas need improvement.

Integration with Zoho CRM

Understanding the complete customer sales cycle is critical to your online success. We have chosen to partner with Zoho’s CRM to help our clients gain a better understanding of their customers and develop a sales process that’s successful and repeatable. Integrating Google Analytics with Zoho’s CRM will give you a complete view of your customer’s buying process.

Google Analytics Training

Want a deeper understand of how Google Analytics works so you can monitor your site’s progress on your own? That’s great! We’ll help train you on how to use Google Analytics so you can conduct your own monthly reports.

Technology | Process | People

Google Analytics Articles

by Cazbah

Google Analytics for Small Business: Creating an Account

If you’ve yet to use Google Analytics for your small business, the New Year is the perfect time! Below, I’ll walk you through the 4 steps to set up your own Google Analytics account for your specialty small business so you can start tracking and reporting on the success of your small business website today!

A Brief Beginner’s Guide of Google Analytics Audience Reports

When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.

Understanding Your Website’s Bounce Rate in Google Analytics

Reviewing your website’s analytics not only allows you to track the internet marketing metrics of your website, but doing so is also vital to understanding your online audience. Of the many metrics provided, the one that seems to be the most misunderstood is bounce rate in Google Anlaytics.


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