Google Analytics Consulting from Cazbah
Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.
5 Reasons You Need Website Analytics:
- In-depth View – Google Analytics provides in-depth data on every possible metric associated with what’s happening on your small business website.
- Traffic Sources – How do your customers and website visitors find your site? Are they coming from search engines, site referrals, marketing campaigns or somewhere else?
- Campaigns – Advertising, email marketing, direct mail, trade shows etc. are all examples of possible marketing campaigns. Wouldn’t you like to know if you are getting your return on investment?
- Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
- Measuring Success – Is your website a significant source of sales for your business? Google Analytics is a critical part of answering that question.
Our Analytics Services
Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.
Google Analytics Account Setup
Making sure your Google Analytics account is setup properly and is integrated with your website and all the other website tracking tools in use is critical. Your IMC will make sure your Google Analytics account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your small business.
Google Analytics Audit
Do you already have an operational Google Analytics account, but aren’t sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account and make recommendations to ensure you are working with reliable data.
Analytics Monthly Reporting
Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding your growth opportunities. When meeting with your dedicated IMC, you’ll understand what’s happening with your website and Internet marketing activities, where you have been successful and what areas need improvement.
Integration with Zoho CRM
Understanding the complete customer sales cycle is critical to your online success. We have chosen to partner with Zoho’s CRM to help our clients gain a better understanding of their customers and develop a sales process that’s successful and repeatable. Integrating Google Analytics with Zoho’s CRM will give you a complete view of your customer’s buying process.
Google Analytics Training
Want a deeper understand of how Google Analytics works so you can monitor your site’s progress on your own? That’s great! We’ll help train you on how to use Google Analytics so you can conduct your own monthly reports.
Technology | Process | People
Google Analytics Articles
Site Search Tracking in Google Analytics
Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website...
How to Track and Recover Shopping Cart Abandonment Rates
Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.
6 FREE Online Tools Every Small Business Owner Needs
If everyone’s being honest here, owning and operating a small business is hard…and expensive too. So, here five of the best free online tools for small business that you should know about:
Google Analytics for Small Business: Creating an Account
If you’ve yet to use Google Analytics for your small business, the New Year is the perfect time! Below, I’ll walk you through the 4 steps to set up your own Google Analytics account for your specialty small business so you can start tracking and reporting on the success of your small business website today!
A Brief Beginner’s Guide of Google Analytics Audience Reports
When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.
Why Small Businesses Need Online Lead Management Tools
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who...
Understanding Your Website’s Bounce Rate in Google Analytics
Reviewing your website’s analytics not only allows you to track the internet marketing metrics of your website, but doing so is also vital to understanding your online audience. Of the many metrics provided, the one that seems to be the most misunderstood is bounce rate in Google Anlaytics.
Losing Rank? Here’s How You Can Increase Your Web Traffic
Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!
How to Use the New Google Analytics Audience Report
Once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of members within your target audience? Enter the new Google Analytics Audience Report!
4 Free Plug-ins for WordPress You Need for Your Website
With so many available plug-ins for WordPress, it can be mind numbing to try and search through them all. Check out the following 4 Free WordPress (WP) plugins you’re going to want to include on your website to view your Calendar, Analytics, and your completed online forms.