Creating Buyer Personas Using Google Analytics

by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website

  Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this?   Most of you can make an assumption about who your customer is based on location and buying habits. While this information is...

The Best Way to Attract Customers: Just Say No!

by Charles (Chaz) Broersma | Nov 12, 2018 | Business Strategy, Buyer Personas, Marketing, Sales, Small Business

  Get comfortable with saying “No”, it just might just be the best way to attract (the right) customers to your small business. It can be the most important word in your small business vocabulary. One of the most predominant issues that small...

Customer Research and Your Customer Composite Index

by Charles (Chaz) Broersma | Jul 16, 2018 | Buyer Personas, Customer Relations, Marketing, Sales, Small Business

  If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing,...

5 Tips To Get You Started With LinkedIn Social Media Marketing

by Olivia Broersma | Jun 25, 2018 | Business Strategy, Buyer Personas, Content, Customer Relations, Digital Marketing, Internet Marketing, LinkedIn, Social Media

  Social media is a part of many people’s everyday lives and LinkedIn is especially a favorite for many business professionals. Social Media Marketing (SMM) is a great way for you to get more involved with prospects and customers online to grow your...

Attract Customers with This Content Marketing Strategy

by Olivia Broersma | Apr 27, 2018 | Buyer Personas, Content, Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing, Sales

  You need to continue to attract customers to your business if you want to grow and remain successful, that’s a no brainer. But, you need the right customers. This is where inbound marketing practices come in handy. Concentrate your content marketing...

10 Commandments of a Good Infographic

by Matt Smith | Jan 24, 2018 | Big Data, Buyer Personas, Content, Digital Marketing

    Although data surrounds us everywhere we go, it’s often hard to comprehend the numbers. However, when we put it into a story, like an infographic, it’s much easier to understand. Infographics are one of the most effective storytelling tools...