When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I'll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The top of the first...
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems impossible to...
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I see remnants of a...
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to rank...
It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was introduced...
Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. Here’s a list of five Google Analytics best practices to get you started using it to its full advantage:
Are you a small business farmer who’s yet to jump on the digital marketing train? Modern digital marketing practices are what small farmers can rely on to remain relevant in today’s economy.
The best website structure for SEO is using a simple navigation and page layout to draw and retain visitors to your small business, ecommerce website. If you’re wondering what this entails and how it can help you increase your customer conversion rate, stay with me.
Many small business will seek out the easiest and fastest way to optimize their site in order to move on. However, the small businesses that take their route will end up paying for it later. Long story short, good SEO for small business websites takes time.
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets are a great SEO tool for small business industrial manufacturers because it highlights your page results and separates you from your competitors. Let’s get started!
You need to concentrate on the “little things” for your small business like search engine optimization, user friendly website design, and optimized page content if you want to gain the lead in the long run. Check out these 7 easy SEO and website design tips that you can implement right now!
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
YouTube video optimization is an essential part of any well developed content marketing campaign that small business need to take advantage of. If you haven’t started producing videos for your business, or you have but you don’t yet have a YouTube channel created, this article’s for you! Let’s take it from the top:
In today’s fast paced world, your content marketing methods need to always be evolving to keep up with viewer patterns and demands. Learning how to create an effective infographic (with a few special steps later on) is how you can dominate the content in your niche. Interested? Read on to get the whole picture!
Every page on your website could be considered a landing page! This is why it’s essential for online retailers to take full advantage of their product pages and convert them into optimize ecommerce landing pages.
Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!
Voice Search is rapidly becoming a major form of internet search. But how can you optimize your website and webpages to make sure you appear in a spoken result? Is SEO dying, is it time to move on? Well, yes and no. Let’s break it down.
For businesses in industries outside of marketing, understanding SEO can be confusing and many marketing companies make promises they cannot keep. Here are some common SEO questions, answered:
Gurus, marketing leaders, and top internet brands have all published article upon article on the best SEO techniques out there. Bu, these tips are all the same. Instead of making you search the wide web and comparing articles, I thought I’d list the BEST (and most effective) SEO tips and techniques here for you.
In the world of internet marketing, blogging and content marketing are almost synonymous terms. It’s one of the best ways to build awareness about your company, improve your organic search engine rank, and create connections with business prospects.
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!
Small businesses have huge potential for growth and development online. There are common tell tale signs of effective websites and also of those who follow internet marketing misconceptions and myths. This article explains the 5 characteristics of successful websites:
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
Your website is your greatest asset online. While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.
If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Here are some steps to follow to better optimize your products search engine and social media traffic:
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
There are many SEO misconceptions about how to rank best on SERPs because SEO is always changing and new algorithms are always altering ranking criteria.
Here are five of the most common SEO misconceptions I often hear:
If there’s one lesson you learn after a short time in the game it’s that SEO always changes. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is presented that often changes. So what’s the update this year? Topic clusters gathered around pillar pages.
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. While you may have done your research, here’s one aspect you may have overlooked: Using Google related searches to drive more traffic to your website.
Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.
Before we can talk about advanced SEO strategies, we first need to understand the anatomy of a search result and where to do keyword research. Search result optimization is how you can ensure your pages rank well in SERPs and that they will actually be found be searchers.
The reputation of any small business can mean the difference between a booming business or a going-out-of-business sign on the door. These reputation management tools will help you maintain your brand name on the web and build your customer relations.
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.