How and Why You Need to Link Google AdWords and Analytics

by Mike Farney | Jul 9, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business

  If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.     Why You...

5 Secrets of Successful Small Business Websites

by Charles (Chaz) Broersma | Jul 2, 2018 | Analytics, Content, Internet Marketing, Marketing, SEO, SERP, Small Business, Social Media

  Small businesses have huge potential for growth and development online. However, it’s hard to know how exactly to get customers knocking on your door. Is your website producing results and generating revenue? How do you know if your small business website is...

7 Email Marketing Strategies for a Successful Small Business

by Charles (Chaz) Broersma | Jun 29, 2018 | Content Marketing, Customer Relations, Email Marketing, Internet Marketing, Marketing

  Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in handy...

How to Improve Your Domain Authority and Page Authority Rank

by Mike Farney | Jun 27, 2018 | Blogging, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website, Website Design, Website Development

  Maybe you have an amazing product. Maybe you think you’ve done all you can to optimize your small business website, but you still aren’t seeing high ranking and the incoming traffic numbers you were expecting. Why? Search engines don’t rank all page results equally....

The Indisputable Niche Marketing Strategy for Expansion

by Mike Ingersoll | Jun 20, 2018 | Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Small Business

  As a small niche market business, it is sometimes difficult to first break into your market, and then also keep a steady flow of sales to keep your small business profitable. When business is lean, many business owners consider branching out and expanding brand and...

15 Secrets to Ensure Customer Retention and Loyalty

by Olivia Broersma | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business

  It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to...