by Joe Garrigues | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website
A good remarketing campaign is like an affectionate dog. Hear me out…this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...
by Matt Smith | Feb 19, 2020 | Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business, Website
With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...
by Beth Ottley | Dec 18, 2019 | Content, Digital Marketing, Internet Marketing, Marketing, SERP, Small Business
Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. ...
by Joe Garrigues | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...
by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...
by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...
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