How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

    For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...

3 Ways To Drive More E-commerce Sales Growth on Your Website

by Sue Mayo- Smith | Nov 20, 2019 | Blogging, Business Strategy, Content, eCommerce, Email Marketing, Internet Marketing, Social Ads, Uncategorized

    Is your small business website lacking e-commerce sales growth?      For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your...

How to Create a 301 Redirect in 4 Easy Steps

by Dawn M. Smith | Nov 13, 2019 | Content, Digital Marketing, Internet Marketing, Small Business, Website

    For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make...

5 Tips to Create the Best CTA Button Design

by Beth Ottley | Oct 30, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business

  Whatever product you sell or service you provide, you undoubtedly have a specific action (or a few) you want your web visitors and prospects to complete when they visit your website.     It seems more and more like an uphill battle trying to get your...

How to Boost Your Quality Score in Google Ads

by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website

    If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...