by Olivia Casella | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
Do you know who your website audience is? Small businesses aren’t limited to the customers down the street thanks to modern shopping options. When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find...
by Charles (Chaz) Broersma | Oct 10, 2018 | Content, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Website Analytics, Website Design, Website Development
Reviewing your website’s analytics not only allows you to track the internet marketing metrics of your website, but doing so is also vital to understanding your online audience. Google Analytics reports provide us with a plethora of important information, such as how...
by Cazbah Staff | Oct 1, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, SEO, SERP, Website Analytics
I have worked at Cazbah for over 10 years. At least once a month, every year I have had a customer call me in a panic with one of the following statements, “I haven’t received any sales from my website in the last week! I checked my web traffic and I am not...
by Matt Smith | Sep 26, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Website Analytics
The key to maintaining a successful and growing business is to understand and then connect with your target audience. But once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of...
by Cazbah Staff | Sep 19, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Website, Website Analytics, Website Design, Website Development
According to codeinwp.com, WordPress is currently the most popular CMS in the world. And, WordPress offers 50,000+ downloadable plug-ins that can be added to web pages with more being added every day. Clearly this is a popular system with a strong following. We...
by Matt Smith | Jul 18, 2018 | Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Marketing Data, Website Analytics
If you’re going to make it online, you need to make sure you’re optimizing your website for valuable keywords. That’s no big surprise. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the...