by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...
by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...
by Matt Smith | Jul 24, 2019 | Content, Facebook, Home Page, Internet Marketing, Landing Page, Mobile Search, Small Business, Video Marketing, Website, Website Design, Website Development
Once upon a time, your homepage was the starting point for all your customers. They got your URL from a business card, in an email, or from a friend. A quick search online would bring them to your website homepage. It was the front door to your business...
by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...
by Matt Smith | May 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Let’s be honest here, digital marketing is complex. There are so many factors at play that it can be hard for a small business to stay on top of it all. The following are three common online marketing mistakes that nearly every small business I’ve...