Should I Change the Domain Name of My Website?: A Case Study

by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website

  Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...

3 Common Online Marketing Mistakes Small Businesses Make

by Matt Smith | May 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business

  Let’s be honest here, digital marketing is complex. There are so many factors at play that it can be hard for a small business to stay on top of it all.   The following are three common online marketing mistakes that nearly every small business I’ve...

What’s Your Small Manufacturing Business’ Value Proposition?

by Matt Smith | Mar 20, 2019 | Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website

  Your Unique Value Proposition (UVP) is what separates your small manufacturing business from your competitors. It’s what makes your small business stand out. If you don’t know what’s special about your small business and you don’t proudly declare and market...

How to Setup a Twitter Account for Your Small Business

by Matt Smith | Feb 13, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business, Social Media, Twitter

  According to Omnicore.com, there are 69 million Twitter users in the United States alone. On top of that, 85% of small to medium-sized businesses use Twitter as a customer service platform. Social media is a part of our culture in a big way and all the top big...

Do Long Tail Keyword Research to Maximize Your Web Traffic

by Matt Smith | Dec 17, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Search Engine Optimization, SEO, SERP, Website

  Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. The old days of simply plugging in a generic keyword that you want to rank for at the last minute is...