For the most part, simply creating an online store will fail to attract the number of visitors needed to grow a business. Still, success is well within your reach. By adopting a multi-channel marketing approach, you can drastically increase web traffic and e-commerce sales, helping you to achieve your marketing goals. Blogging, email marketing, and advertising expose you to targeted audiences that contain the leads, prospects and customers that your brand needs to succeed.
To take advantage of the explosive growth in online sales you will need to take decisive action. This has become even more apparent when you look at the ever increasing impact of mobile, e-commerce shoppers. Creating a mobile friendly e-commerce website should be a top priority for practically every product oriented business. Intense online competition poses a tremendous challenge, but you can overcome with an holistic online strategy, hard work and patience.
Use the following tips to help unlock the full potential of your ecommerce website and attract the online sales you deserve.
Start Blogging to Increase Trust and Develop Traffic
Initially, many shoppers feel reluctance when shopping with an unknown brand. You can overcome this challenge by blogging. In essence, your blog can introduce your business to the world. Begin by telling the story of your business and why it exists. Always try to relate to your customer personas and their needs and make sure that you post valuable content that addresses real-world problems. Go through your site as a new customer and look for pages that are lacking clarity or creating more questions and develop blogs to help address those areas.
Also, blog about the issues that affect your industry and target market. Soon people will regard your blog and, consequently, your online store as a reliable source of the advice and products that they need. As time passes, your blog will lend credibility to your brand by establishing its authority and stability. Additionally, people want to know that they will get the service-after-the-sale that they deserve, so when they see that your brand has aged well, they will feel confident enough to try it.
Remember that shoppers often do a lot of research before they decide to buy. When they find your blog and peruse its information, you set the stage for future conversions and sustainable growth. Additionally, your blog visitors can share your content with their friends and associates who may benefit from it. Here are a few other ways to increase blog traffic: 10 ways to boost traffic to your blog
Use Effective Email Marketing
Despite its negative association with “spam,” email continues to grow and offer impressive marketing opportunities. In reality, practically everyone uses email, and people look at their inboxes daily. Also, people frequently access their email via mobile devices.
When properly done, an email campaign can generate an enormous interest in your brand. Regardless of whether you send messages to build brand awareness or announce special promotions, it works. Even better, as is the case with your blog, you can accomplish much on a limited budget.
When you send informative emails consistently, you can keep your audience engaged, even in between sales. In other words, you keep your name in front of people so that they will know to buy from you later. In many cases, such ongoing exposure contributes to an ever-expanding customer base.
Another way you can profit from the use of email is audience segmentation. By precisely matching your message to particular groups of people, you increase the personal connection between recipients and your brand. In the end, you win more sales.
For a well rounded approach, you should use your email messages to connect people with your blog and social media content. Likewise, be sure to include links to your e-commerce store. As always, be sure that all your content presents a consistent look and feel.
Use Paid Ads for Targeted Sales and Brand Awareness
To accelerate your success of a new site, you will need to complement your organic activities such as blogging and email marketing with paid advertising. You can do this affordably via search engine PPC networks such as Google AdWords and through social media advertising.
Both types of advertising can help you drive web traffic and sales, and will allow you target audiences with a high-level of precision that puts your ads in front of the right eyes at the right time.
Social Media Advertising is growing at a rapid pace. According to Blue Corona, almost one-third of U.S. social media users prefer to connect with businesses on social media. As a result, you can’t afford to ignore social media as part of your e-commerce paid advertising strategy.
As advertising campaigns progress, it is essential that you monitor their results. The analytics data provided by social networks and Google Analytics can help you refine your audience and thereby get better and more cost efficient results over time.
E-commerce is getting very competitive, but there is still time to get your product out there and visible on the internet. Taking a multi-channel approach will help you achieve positive results in less time. Best of all, you can promote your brand across multiple channels without making a large investment. Blogging, email marketing, and paid advertising are just a few of the channels to help you succeed. Take some time and research and learn what other marketing channels may be beneficial to exposing your product.
Get started right away. If you have questions, there are numerous marketing outlets on the web that offer great resources and guidance. Of course, we also have many experienced marketing professionals here at Cazbah.