Is your small business website lacking e-commerce sales growth?
For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your reach.
By adopting a multi-channel marketing approach you can increase web traffic and e-commerce sales growth on your website, helping you to achieve your marketing goals.
To harness explosive growth in online sales, you will need to take decisive action. Intense online competition poses a tremendous challenge, but you can keep ahead of it and overcome it with a holistic, online strategy.
Use the following tips to help unlock the full potential of your e-commerce sales website and attract the online traffic you deserve.
1. Start a Blog
Initially, many shoppers feel reluctant when shopping with an unknown brand. You can overcome this challenge by blogging.
In essence, your blog can introduce your business to the world. Begin by telling the story of your business and why it exists. Always try to relate to your customer personas and their needs, and make sure you post valuable content that addresses their real-world problems. Go through your site with the eyes of a new customer and look for pages that discuss more in-depth topics and then create blog posts to help address those areas.
Try blogging about the issues that affect your industry and target market. Once you start to build up a steady online presence with well researched and qualified content, people will start to take notice. The more well-researched and honest content you product, the more familiar your visitors will feel with your business.
As your writing continues, your blog will lend credibility to your brand by establishing its authority and stability, and searchers will trust you as a valid contributor. Visitors want to know they will get the service-after-the-sale that they deserve, so when they see that your brand has aged well, they will feel confident enough to buy from your business.
Remember that shoppers often do a lot of research before they decide to buy. When they find your blog, see current postings, and peruse it’s information, you set the stage for future e-commerce sales and sustainable growth. Then, your blog visitors can share your content with their friends and associates who may benefit from it.
Here are a few other ways to increase blog traffic: 10 ways to boost traffic to your blog.
2. Use Email Marketing
Despite its negative association with “spam,” email continues to grow and offer impressive marketing opportunities. Practically everyone uses email, and people look at their inboxes daily, so this is a sure fire way to stay connected with your target audience.
When properly done, an email campaign can generate an enormous interest in your brand. Regardless of whether you send messages to build brand awareness or announce special promotions for your products, it works. Even better, you can accomplish much on a limited budget.
When you send informative emails consistently, you can keep your audience engaged, even in between e-commerce sales. In other words, you keep your name in front of people so they will know to buy from you later when they’re ready. In many cases, such ongoing exposure contributes to an ever-expanding customer base.
Another way you can profit from the use of email is audience segmentation. By precisely matching your message to particular groups of people, you increase the personal connection between recipients and your brand. In the end, you win more sales.
For a well rounded approach, you should also use your email messages to connect people with your blog and social media content. Likewise, be sure to include links to your e-commerce store and social media accounts. As always, be sure that all your content presents a consistent look and feel.
3. Invest in Google AdWords
To accelerate your e-commerce sales growth, you’ll need to complement your organic activities with paid advertising. You can do this affordably via search engine PPC networks such as Google Ads (AKA AdWords) and through social media advertising.
Both types of advertising can help you drive web traffic and sales and will allow you to target audiences with that high-level of precision that puts your ads in front of the right eyes at the right time.
Social media advertising is growing at a rapid pace. According to Blue Corona, almost one-third of U.S. social media users prefer to connect with businesses on social media. As a result, you can’t afford to ignore social media as part of your e-commerce paid advertising strategy.
As your advertising campaigns progress, it is essential that you to monitor their results. The analytics data provided by social networks and Google Analytics can help you refine your audience and thereby get better and more cost efficient results over time.
E-commerce is a competitive, saturated market, but there’s still time to get your product out there and make it visible. Taking a multi-channel approach will help you achieve positive results in less time. Best of all, you can promote your brand across multiple channels without making a large investment.
Blogging, email marketing, and paid advertising are just a few of the channels to help achieve e-commerce sales growth for your small business website.
Get started right away! As always, we have many experienced marketing professionals here at Cazbah and are happy to help you.