Dawn M. Smith
I've been working with small to medium size businesses, including Retail Stores, Service Offerings, Dealer & Distrubution, to increase their Search Engine Ranking, Visibility, Traffic & Sales growth online through
Customized Internet Marketing Plans that include
SEO (Search Engine Optimization),
Email Marketing,
Lead Generation Programs,
Local Search Optimization, and more!
Niche Marketing: Retail (Store Front & Online), Service Based Lead Generation, Manufacturing, Dealer & Distribution, Non-Profit
Specialties: Marketing Influenced Revenue, Strategy & Business Process Management (BPM), Consumer Buying Patterns, Shipping Procedures, etc.
by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...
by Dawn M. Smith | Nov 13, 2019 | Content, Digital Marketing, Internet Marketing, Small Business, Website
For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make...
by Dawn M. Smith | Aug 23, 2019 | Digital Marketing, Key Performance Indicators
In the world of business, especially in a small or medium size business, there are very few practices that are set in stone. Of the things that are, even fewer are in the “indisputably needed to succeed” category. That said, it’s...
by Dawn M. Smith | Jul 10, 2019 | Business Strategy, Content, Search Engine Optimization, SEO, Website Design, Website Development
Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. It requires a thorough analysis of several Google ranking factors and important SEO metrics. The best tool to help you with this task...
by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website
Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this? Most of you can make an assumption about who your customer is based on location and buying habits. While this information is...