by Cazbah Staff | Jan 9, 2018 | Business Strategy, Buyer Personas, Customer Relations, Small Business
If you own or operate a business, then having a clear idea of who your customer is can bring you a lot more success than you’re currently having. If you don’t, you could miss out on significant opportunities to grow your company. Furthermore, your...
by Olivia Casella | Sep 16, 2014 | Business Strategy, Buyer Personas, Digital Marketing, Internet Marketing, Marketing, Small Business
The secret to having and sustaining a small business is informed target audience marketing. If you don’t know who your customers are or what they are interested in, you will waste a lot of money advertising to the wrong people. While there are limitless ways...
by Olivia Casella | Mar 31, 2014 | Blog, Business Strategy, Buyer Personas, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Are your customers today just like your customers 10 years ago? Probably not. Because small business’ customers are continuously changing, small businesses must change marketing tactics as well. While keywords and SEO will always remain important, they...