by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website
Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this? Most of you can make an assumption about who your customer is based on location and buying habits. While this information is...
by Sue Mayo- Smith | Jun 5, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
We all love free stuff…especially if it’s valuable to us. And I would argue that small business owners and entrepreneurs love free, time saving tools most of all. Especially if those tools allow them to be more productive, efficient, and save money...
by Dawn M. Smith | May 29, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website Design, Website Development
As a business owner, it is important to not only ask, but to learn how customers are accessing information about your business. The internet has indeed influenced this a great deal over the years. Now with iPads, tablets, and mobile phones that act more like...
by Cazbah Staff | May 8, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Small Business, Website, Website Design, Website Development
If you’re a start-up or a small business who’s just starting out, you may be wondering if you even need a website. The answer is a resounding “YES!”. A fully-functional and operational website is essential in today’s world. Small business just...
by Matt Smith | May 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Let’s be honest here, digital marketing is complex. There are so many factors at play that it can be hard for a small business to stay on top of it all. The following are three common online marketing mistakes that nearly every small business I’ve...
by Sue Mayo- Smith | Apr 24, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
When many people think of powerful brands, they think of the big guys like Ford, Apple, or Starbucks. While these may be massive international companies, this same type of brand recognition can be achieved on a local level by your small business. The importance...
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