by Charles (Chaz) Broersma | May 25, 2018 | Blog, Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing
Content is king. Ok great, but many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action...
by Charles (Chaz) Broersma | May 18, 2018 | Business Strategy, Content, Digital Marketing, Google Algorithm, Internet Marketing, Search Engine Optimization, SEO, Website
Optimizing your website pages will attract search engine crawlers and rank your site higher in Search Engine Results Pages (SERP). The higher you rank, the greater the traffic to your site and the higher possibility your targeted customers will make a purchase....
by Mike Ingersoll | May 16, 2018 | Branding, Business Strategy, Customer Relations, Reviews, Small Business
Taking the High Road: How to Filter Through Your Feedback Knowing how to respond to negative feedback from a customer, whether it comes in the form of online reviews, comments, emails etc, isn’t always easy to handle. If you’re dealing with negative feedback,...
by Olivia Broersma | May 14, 2018 | Business Strategy, Content, Customer Relations, Employees, Marketing, Small Business
I have a degree in Anthropology and a certification in Applied Business Anthropology (or just “business anthropology”), and I work for an internet marketing small business. Contrary to popular belief, anthropologists aren’t confined to dark museum corners or...
by Olivia Broersma | May 7, 2018 | Business Strategy, News, Website
It’s no secret that digital technology has an ever growing dominance in our lives, not just at work, but in our personal lives too. We’re always checking emails, posting to social media, watching movies, or doing research and all the while, we’re...
by Olivia Broersma | May 2, 2018 | Business Strategy, Content, Content Marketing, Google Algorithm, Internet Marketing, SEO
If there is one thing an online entrepreneur learns after a short time in the game it’s that, when it comes to SEO, nothing ever remains the same for long. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is...
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