by Olivia Broersma | Aug 13, 2018 | Business Strategy, Content, Email Marketing, Email Open Rate, Internet Marketing
When sending any marketing email the first hurdle that stands between you and your recipient is one small barrier- the email subject line. Many people don’t fully realize the power and impact the subject line of an email has on recipients. But think of it this...
by Dawn M. Smith | Aug 8, 2018 | Blog, Blogging, Business Strategy, Content, Content Marketing, Digital Marketing, Facebook, Internet Marketing, Marketing, Small Business, Social Media
There is disagreement over how often to post on social media and business websites. Some say, the more you post, the better chance they’ll find you. Other’s stick to the saying “less is more”. However, one belief every good marketer has in...
by Olivia Broersma | Aug 6, 2018 | Business Strategy, Customer Relations, Finance, Sales, Small Business
Receiving late payments can be devastating for small business and it can be tricky to know how to collect late payments from customers. Small business owners depend on timely payments to keep their business alive and growing, every payment matters. Unlike big...
by Charles (Chaz) Broersma | Aug 3, 2018 | Business Strategy, Internet Marketing, Small Business, Time Management
Last week, a client stopped in to our office for a discussion with his IMC. They had to work on a few aspects for an upcoming marketing effort for the fall and wanted to cover the details together. While he was waiting for his IMC to finish a call, the client...
by Mike Farney | Aug 1, 2018 | Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Small Business, Website Design, Website Development
Maintaining steady web traffic is an uphill battle. It seems every time you’ve got the formula figured out, a Google update occurs that throws your process to get website traffic for a loop. But, attracting web traffic doesn’t have to be a losing battle! Sometimes...
by Charles (Chaz) Broersma | Jul 30, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing
It can’t be said enough … comprehensive, original content is necessary for the success of a website. Without it, you will not be able to attract search engines or customers. Long gone are the days when adding 30 key terms to the Meta tags was pretty...
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