Branding

How to Write an “About Us” Page that Captivates Your Prospects

How to Write an “About Us” Page that Captivates Your Prospects

If a new user comes to your website and is unfamiliar with your brand and what you do, where do you think they’ll go? Your “about us” or “our story” page! But how do you write an “About Us” page that doesn’t sound boring or vain? Follow the steps below to craft the perfect “About Us” narrative for your website!

Use Amazon Polly to Create Audio Files for Your Blog

Use Amazon Polly to Create Audio Files for Your Blog

Not everyone has the time to sit down and read an article or a webpage. Amazon Polly is the newest tool to make sure your content can both be seen AND heard by your target audience, ensuring you never miss an opportunity to connect with a potential lead.

How Cazbah Got it’s Name

How Cazbah Got it’s Name

Maybe the name Cazbah sounds familiar to you for some reason, but I promise you the business wasn’t simply named after a song or movie reference. A lot of research and development went into naming the business as it’s known today.

So, how’d Cazbah get it’s name? Stay tuned.

How to Make a Tweet Go Viral: Tweet Like the President

How to Make a Tweet Go Viral: Tweet Like the President

Regardless of where you fall on the political spectrum, no one can deny that President Trump is effective when it comes to getting noticed on social media, and especially on Twitter. So, if you’re wondering how to make a tweet go viral, head over to the President’s account page and take a look! 

The Warren Buffett Social Media Posting Strategy

The Warren Buffett Social Media Posting Strategy

Apart from the companies he owns that are active on social media, Buffett also has his own personal accounts as well. But, what’s unique about Warren Buffett’s social media presence is that it’s slim. Buffett’s social media posting strategy is divergent from the norm. 

15 Secrets to Ensure Customer Retention and Loyalty

15 Secrets to Ensure Customer Retention and Loyalty

It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.

The Small Business Guide to Local Search Optimization

The Small Business Guide to Local Search Optimization

Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.

Sing Cha-Ching with Transactional Email Marketing

Sing Cha-Ching with Transactional Email Marketing

Now that we’re all on the same page, it’s time to kick it up to transactional email marketing campaigns! Every business owner has the desire to increase their revenue, and I’ll tell you how you can through transactional email marketing campaigns. 

How to Use Social Media for Your Small Business

How to Use Social Media for Your Small Business

Entrepreneurs need to take full advantage of their resources and learn how to use social media to benefit their small businesses. With social media, small business are better able to promote their products/services, connect with their audience, and increase awareness for their brand. And, I’ll tell you how!

3 Inbound Marketing Methods to Ensure Brand Loyalty

3 Inbound Marketing Methods to Ensure Brand Loyalty

Sales, and especially the web, has made a fundamental attention shift towards customer driven marketing techniques (or inbound marketing) rather than focusing on the seller. It’s high time small businesses adopt inbound marketing methods to attract and create long term customers! 

Achieve Business Success by Earning Customer Trust

Achieve Business Success by Earning Customer Trust

We often stumble upon posts talking about the things that “should” be done in internet marketing. All this is great information; however, the most important piece of it all is often missed. The most important action you need to take is to establish  customer TRUST.

7 Ways to Be A More Likable Business

7 Ways to Be A More Likable Business

It’s easy to hide behind a curtain and “let business be business.” However, focusing on being a more likable business can do a lot to enhance your reputation among your community members, customers, and employees.