Contact Us 585-869-0900

Peyton Placement

If you were watching the Super Bowl last weekend, you might have noticed the awkward product placement of Budweiser by Peyton Manning. For those of you who did not see, take a gander. of

Marketing Highlights from Super Bowl 50

Super Bowl 50 ranks as the second highest rated Super Bowl in football history, according to Nielsen ratings data. The game averaged a 49.0 rating, meaning that 49% of American homes with TV sets had the game turned on. I tuned in too, and watched much closer than...

Building Your Brand on a Budget

In my last piece, “The Importance of Small Businesses Branding”, I explained why branding is so important, even for local businesses. I received feedback from many of my readers and there was a common misconception that in order to turn a business into a brand it...

Pin It on Pinterest