Why Building Links is the Easiest Way to Boost SERP Rank

by Sue Mayo- Smith | Jul 11, 2018 | Branding, Content, Digital Marketing, Internet Marketing, Link Building, Marketing, SEO, Small Business, Website, Website Development

  Whether you’re just starting out as a small business or you’re a few years in, maintaining a high, first page rank on Search Engine Results Pages (SERPs) is challenging. It’s sometimes an uphill battle to learn and then remember all the different SEO strategies to...

15 Secrets to Ensure Customer Retention and Loyalty

by Olivia Broersma | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business

  It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to...

Online Branding: Why You Need a Unique Voice Online

by Charles (Chaz) Broersma | Jun 1, 2018 | Branding, Internet Marketing, Marketing, Small Business

  Your small business website is like a billboard for online searchers racing by. But unlike traditional billboards, you can’t just create your website and then expect to get traffic from it. You need to find your voice, develop your online branding techniques,...

How Internet Marketing Can Help You Build Your Marketing Network

by Dawn M. Smith | May 30, 2018 | Branding, Business Strategy, Content Marketing, Customer Relations, Digital Marketing, Internet Marketing, Marketing

  Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online...

The Small Business Guide to Local Search Optimization

by Olivia Broersma | May 21, 2018 | Branding, Digital Marketing, Internet Marketing, Local SEO, Marketing, SEO, Small Business

  Do you know how your small business information appears in a local search result? Most of the new customers we get at Cazbah have no idea how they appear, or why it is even important. Local search optimization is one of the easiest ways to gain repeat customers for...

How to Respond to Negative Feedback From Customers

by Mike Ingersoll | May 16, 2018 | Branding, Business Strategy, Customer Relations, Reviews, Small Business

    Taking the High Road: How to Filter Through Your Feedback   Knowing how to respond to negative feedback from a customer, whether it comes in the form of online reviews, comments, emails etc, isn’t always easy to handle. If you’re dealing with negative feedback,...