If a new user comes to your website and is unfamiliar with your brand and what you do, where do you think they’ll go? Your “about us” or “our story” page! But how do you write an “About Us” page that doesn’t sound boring or vain? Follow the steps below to craft the perfect “About Us” narrative for your website!
Branding
Use Amazon Polly to Create Audio Files for Your Blog
Not everyone has the time to sit down and read an article or a webpage. Amazon Polly is the newest tool to make sure your content can both be seen AND heard by your target audience, ensuring you never miss an opportunity to connect with a potential lead.
How Cazbah Got it’s Name
Maybe the name Cazbah sounds familiar to you for some reason, but I promise you the business wasn’t simply named after a song or movie reference. A lot of research and development went into naming the business as it’s known today.
So, how’d Cazbah get it’s name? Stay tuned.
How to Make a Tweet Go Viral: Tweet Like the President
Regardless of where you fall on the political spectrum, no one can deny that President Trump is effective when it comes to getting noticed on social media, and especially on Twitter. So, if you’re wondering how to make a tweet go viral, head over to the President’s account page and take a look!
The Warren Buffett Social Media Posting Strategy
Apart from the companies he owns that are active on social media, Buffett also has his own personal accounts as well. But, what’s unique about Warren Buffett’s social media presence is that it’s slim. Buffett’s social media posting strategy is divergent from the norm.
Why Building Links is the Easiest Way to Boost SERP Rank
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!
15 Secrets to Ensure Customer Retention and Loyalty
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.
Online Branding: Why You Need a Unique Voice Online
You need to find your voice, develop your online branding techniques, and create something your leads can connect with. Online branding is how you’ll stand out from your competitors and develop that edge over them that will make your target audience come to you!
How Internet Marketing Can Help You Build Your Marketing Network
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.
The Small Business Guide to Local Search Optimization
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
How to Respond to Negative Feedback From Customers
Knowing how to respond to negative feedback from a customer, whether it comes in the form of online reviews, comments, emails etc, isn’t always easy to handle. Here are 6 ways you can make the best of negative feedback:
How to Build a Good Online Reputation as a Small Business
For any small business, learning how to build a good online reputation is paramount. While this statement is certainly nothing new, the mediums by which your potential customers perceive this reputation have changed.
Open Up to Business Transparency in 2018
Simply put, transparency creates trust, a value vitally important in the business world. If you want to grow, your company core values need to be based on business transparency.
Sing Cha-Ching with Transactional Email Marketing
Now that we’re all on the same page, it’s time to kick it up to transactional email marketing campaigns! Every business owner has the desire to increase their revenue, and I’ll tell you how you can through transactional email marketing campaigns.
How to Use Social Media for Your Small Business
Entrepreneurs need to take full advantage of their resources and learn how to use social media to benefit their small businesses. With social media, small business are better able to promote their products/services, connect with their audience, and increase awareness for their brand. And, I’ll tell you how!
3 Inbound Marketing Methods to Ensure Brand Loyalty
Sales, and especially the web, has made a fundamental attention shift towards customer driven marketing techniques (or inbound marketing) rather than focusing on the seller. It’s high time small businesses adopt inbound marketing methods to attract and create long term customers!
Achieve Business Success by Earning Customer Trust
We often stumble upon posts talking about the things that “should” be done in internet marketing. All this is great information; however, the most important piece of it all is often missed. The most important action you need to take is to establish customer TRUST.
7 Ways to Be A More Likable Business
It’s easy to hide behind a curtain and “let business be business.” However, focusing on being a more likable business can do a lot to enhance your reputation among your community members, customers, and employees.


















