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Marketing Highlights from Super Bowl 50

Super Bowl 50 ranks as the second highest rated Super Bowl in football history, according to Nielsen ratings data. The game averaged a 49.0 rating, meaning that 49% of American homes with TV sets had the game turned on. I tuned in too, and watched much closer than...

Building Your Brand on a Budget

In my last piece, “The Importance of Small Businesses Branding”, I explained why branding is so important, even for local businesses. I received feedback from many of my readers and there was a common misconception that in order to turn a business into a brand it...

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