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Cazbah Staff

Simplify

Simplify, [Simplify, Simplify]. Why Simplify?  That is the question one should focus on when designing a website. I try to ask that question often: why? Why do you need a fancy slider on your homepage? Why do you need to over complicate this...

Should You Invest In A Paid Directory?

Once upon a time, paid directory listings were a must for B2B businesses. Before search engines, these directories were the only way for manufacturers and suppliers to attract new buyers. I have clients who frequently ask if they should invest, or continue to invest,...

Different Content for Different Mediums

As a marketer, there is an ever increasing amount of channels available to display content on. One of the most popular channels is social media. With a variety of social media channels, it’s important to distinguish one social media outlet from another when we post...

When Your Funnel Leaks, Fix It!

An online marketing funnel is much like a physical funnel that channels liquid. The problem is, when the funnel has a leak, you lose precious drops of that liquid. The same is true of your online marketing funnel; when you start ‘leaking’ prospects, you must fix your...

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