If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I'll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The top of the first...
Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. There are plenty of other...
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems impossible to...
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle for site...
Many small business will seek out the easiest and fastest way to optimize their site in order to move on. However, the small businesses that take their route will end up paying for it later. Long story short, good SEO for small business websites takes time.
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets are a great SEO tool for small business industrial manufacturers because it highlights your page results and separates you from your competitors. Let’s get started!
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!
Voice Search is rapidly becoming a major form of internet search. But how can you optimize your website and webpages to make sure you appear in a spoken result? Is SEO dying, is it time to move on? Well, yes and no. Let’s break it down.
In the world of internet marketing, blogging and content marketing are almost synonymous terms. It’s one of the best ways to build awareness about your company, improve your organic search engine rank, and create connections with business prospects.
Small businesses have huge potential for growth and development online. There are common tell tale signs of effective websites and also of those who follow internet marketing misconceptions and myths. This article explains the 5 characteristics of successful websites:
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. While you may have done your research, here’s one aspect you may have overlooked: Using Google related searches to drive more traffic to your website.
Before we can talk about advanced SEO strategies, we first need to understand the anatomy of a search result and where to do keyword research. Search result optimization is how you can ensure your pages rank well in SERPs and that they will actually be found be searchers.
Real estate on search engine results pages (SERP) is becoming more and more competitive for organic results. Aside from the whole other discussion about the expansion of AdWords ads, a main contributing factor to the heightened competitiveness is search...