Cazbah Blog
More Leads. More Sales.
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
Creating a Successful Retargeting Marketing Campaign
A good remarketing campaign is like an affectionate dog. Hear me out...this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...
Site Search Tracking in Google Analytics
Have you ever gone to a website, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search” and it’s a popular way new visitors find what they’re looking for. The ability of your website...
Conducting a Comprehensive Year-End Marketing Review
With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...
Getting To The Top Of The First Page On Google
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I'll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The top...
5 Tips to Optimize Your Title Tag and Meta Description
Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. ...
Look out for Google’s BERT Algorithm Update
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...
How to Appear in a Google Answer Box When You’re a Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...
How to Track and Recover Shopping Cart Abandonment Rates
Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.
3 Ways To Drive More E-commerce Sales Growth on Your Website
Is your small business website lacking e-commerce sales growth? For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your...