by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...
by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...
by Cazbah Staff | Aug 30, 2019 | Content, Content Marketing, Digital Marketing, Marketing, Small Business, Social Media, Website Development
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you’re achieving your main content goals, and not focusing...
by Matt Smith | Jul 18, 2018 | Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Marketing Data, Website Analytics
If you’re going to make it online, you need to make sure you’re optimizing your website for valuable keywords. That’s no big surprise. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the...
by Olivia Broersma | May 21, 2018 | Branding, Digital Marketing, Internet Marketing, Local SEO, Marketing, SEO, Small Business
Do you know how your small business information appears in a local search result? Most of the new customers we get at Cazbah have no idea how they appear, or why it is even important. Local search optimization is one of the easiest ways to gain repeat customers...
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