by Cazbah Staff | Dec 27, 2024 | Analytics, Blog, Business Strategy, Content, Content Marketing, Google Algorithm, Google Analytics, Internet Marketing, Local SEO, SEO, Website Analytics
There are many reasons that your website may not be receiving organic traffic. Organic traffic is a crucial, cost-effective way to generate qualified leads for your business, often outperforming paid traffic in ROI. Below are some tips to help you identify and address...
by Cazbah Staff | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...
by Olivia Casella | May 21, 2018 | Branding, Digital Marketing, Internet Marketing, Local SEO, Marketing, SEO, Small Business
Do you know how your small business information appears in a local search result? Most of the new customers we get at Cazbah have no idea how they appear, or why it is even important. Local search optimization is one of the easiest ways to gain repeat customers for...
by Cazbah Staff | Apr 18, 2018 | Google Algorithm, Internet Marketing, Local SEO, Marketing, SEO
Search engine optimization (SEO), which is considered by many online marketing specialists to be a rather generic strategy, is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the...
by Charles (Chaz) Broersma | Nov 15, 2017 | Business Strategy, Content, Internet Marketing, Local SEO, Marketing, Niche Marketing, Sales, Search Engine Optimization, SEO, Social Media, Website, Website Analytics, Website Design, Website Development
Implementing a new digital marketing campaign can be both exciting and worrisome. This is where having a marketing map comes in! Will it work? What kind of reaction can you expect from customers? Will the Return On Investment (ROI) make it worthwhile? All of these...
by Cazbah Staff | Nov 1, 2017 | Blog, Blogging, Business Strategy, Local SEO, SEO, Technology, Website, Website Design, Website Development
As a business owner, you have probably at one time searched your company name online to see how it appears in the local search results. Interestingly, many other people and potential clients do the same both on mobile and desktop in a local search for reviews and...