by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...
by Olivia Broersma | Jan 23, 2019 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
As we head into another New Year, everywhere you turn are posts and stories reminding you to look back at the past to see how much you’ve changed and grown. There are “Year In Review” articles and clips, the 10 year photo challenge has taken over social...
by Olivia Broersma | Jan 21, 2019 | Branding, Business Strategy, Content, Content Marketing, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Social Media, Website, Website Development
Our culture values the immediate and the right now, especially in business. But unchecked, rapid small business growth can often produce disastrous results. Small businesses with an online presence are often excited to move full steam ahead with their new...
by Olivia Broersma | Jan 7, 2019 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Mobile, Search Engine Optimization, SEO, Small Business, Website, Website Design, Website Development
You’ve probably read the story of the Tortoise and the Hare when you were a kid. If you didn’t read it, everyone at least knows the morale, “Slow and steady wins the race”. Or if you want a more modern slogan, Nike’s “Just Do...
by Olivia Broersma | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
Do you know who your website audience is? Small businesses aren’t limited to the customers down the street thanks to modern shopping options. When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find...