by Charles (Chaz) Broersma | Mar 1, 2021 | Blog, Blogging, Branding, Business Strategy, Content, Internet Marketing, Marketing, SEO, Small Business
We’ve all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor’s? The answer:...
by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...
by Cazbah Staff | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...
by Cazbah Staff | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I see...
by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to...
by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...