by Olivia Broersma | Jan 7, 2019 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Mobile, Search Engine Optimization, SEO, Small Business, Website, Website Design, Website Development
You’ve probably read the story of the Tortoise and the Hare when you were a kid. If you didn’t read it, everyone at least knows the morale, “Slow and steady wins the race”. Or if you want a more modern slogan, Nike’s “Just Do...
by Matt Smith | Dec 17, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Search Engine Optimization, SEO, SERP, Website
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. The old days of simply plugging in a generic keyword that you want to rank for at the last minute is...
by Matt Smith | Dec 5, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, SEO, Small Business, Social Media
Videos are an increasingly popular way for marketers to connect with their customer base. YouTube makes it easy to record videos, post them, and personalize individual channels so marketers both large and small can better connect with their audience....
by Cazbah Staff | Nov 28, 2018 | Blogging, Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, SEO, Small Business
You already know that excellent content is how you’ll get found online and increase your ranking on the search result pages , but did you know that compared to other media formats, blog articles don’t generate the most traffic? In today’s fast paced...
by Cazbah Staff | Oct 15, 2018 | Content, Internet Marketing, Landing Page, SEO, Website Development
Many times, people may only think they have one landing page on their website; their homepage or a different high-traffic page. This is not correct. In fact, every page on your website could be considered a landing page! This is why it’s essential...
by Cazbah Staff | Oct 1, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, SEO, SERP, Website Analytics
I have worked at Cazbah for over 10 years. At least once a month, every year I have had a customer call me in a panic with one of the following statements, “I haven’t received any sales from my website in the last week! I checked my web traffic and I am not...