by Cazbah Staff | Jul 9, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business
If you’re using Google Ads to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your Ads and Analytics accounts together to ensure you’re getting the most from your marketing efforts. ...
by Olivia Casella | Mar 5, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Inbound Marketing, Internet Marketing, Link Building, Marketing Data, Sales, SEO, Small Business, Social Media, Website, Website Analytics, Website Design, Website Development
In a small business, every penny counts. If you’re an entrepreneur, you undoubtedly have had to make financial sacrifices in order to fund your business and pay all the bills that go with it. When you decide to start your own business, there’s a lot of...
by Olivia Casella | Dec 11, 2017 | Analytics, Content, Google Analytics, Internet Marketing, Search Engine Optimization, SEO, Website Analytics, Website Development
SEO, or Search Engine Optimization, is a term that is frequently heard but not always understood. Many business owners understand that it’s something they need for their website, but they don’t necessarily know how to implement it. It’s...
by Charles (Chaz) Broersma | Nov 24, 2017 | Analytics, Big Data, Content, Content Marketing, Digital Marketing, Google Analytics, Marketing Data, SEO, Website, Website Analytics, Website Development
The Internet and social media have permanently changed the way business is conducted. Companies, both large and small, are now moving away from the old interruptive advertising model to a content marketing model. When businesses focus on creating...
by Cazbah Staff | Nov 16, 2016 | Business Strategy, Digital Marketing, Google Analytics, Key Performance Indicators, Marketing Data
When I do Google Analytics Audits, one of the questions I ask is “How are you tracking your Internet Marketing campaigns?” More times than not, the response is “We are not tracking them.” If you’re spending valuable resources on creating rich content and...
by Cazbah Staff | Mar 24, 2015 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
Spam traffic is more than just annoying, it can be a serious security and performance risk to your small business website too. This isn’t just a problem for large companies and big business websites, it’s a common plague for small business websites...