Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets are a great SEO tool for small business industrial manufacturers because it highlights your page results and separates you from your competitors. Let’s get started!
You need to concentrate on the “little things” for your small business like search engine optimization, user friendly website design, and optimized page content if you want to gain the lead in the long run. Check out these 7 easy SEO and website design tips that you can implement right now!
Like most great principles, the importance of integrity in business gets a lot of lip-service, but it’s seldom a true way of life, especially on the Internet. Integrity is important in the workplace because it’s the only way a small business will be able to grow and sustain itself longterm.
So many of us are caught up with new technologies and ways of conducting business that we forget there’s even another way. But, the best way to attract new customers to your small business is to prioritize personal communication methods with them.
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
YouTube video optimization is an essential part of any well developed content marketing campaign that small business need to take advantage of. If you haven’t started producing videos for your business, or you have but you don’t yet have a YouTube channel created, this article’s for you! Let’s take it from the top:
In today’s fast paced world, your content marketing methods need to always be evolving to keep up with viewer patterns and demands. Learning how to create an effective infographic (with a few special steps later on) is how you can dominate the content in your niche. Interested? Read on to get the whole picture!
Writing engaging and high traffic content is always a challenge. It’s even more difficult if your topic seems a little boring. However, every web page is important and is capable of driving organic traffic to your website, no matter what the topic is!
Get comfortable with saying “No”, it just might just be the best way to attract (the right) customers to your small business. Invest in a niche and create buyers personas to help you actually achieve repeatable success!
When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who has an ecommerce site because it's...
LinkedIn is the place to be if you want to grow your professional networks. Any business person worth their salt will most likely have a personal profile on LinkedIn or at least one for their business. LinkedIn is where you go to make connections, interact with...
If there’s anything that’s become extraordinarily clear in the recent past regarding our economy, it’s the importance of small business, not big business. Small business represents the majority on multiple levels of the U.S. economy, but it’s a never ending uphill battle for many.
In today’s day and age, it’s essential for small businesses to have a well developed website so their target audience can find them online. However, small businesses also need to know how to increase foot traffic in store to maintain steady revenue growth.
2019 is slowly creeping up on us! Do you have a marketing plan outline for your small business? It is easy to get off track without a plan. Especially for small business owners, business (or life) issues can pop up and your focus can quickly shift. Don’t let this happen to you.
Many small retail business owners are slowly (and sometimes not so slowly) watching their profits being whittled away by large online retailers. Here are a few tips to help you take full advantage all the resources available to you, so you can remain relevant and popular with your target audience!
Oftentimes, business owners have a hard time asking for help. However, task delegation is vital for great leadership and small business success. Here are the steps to effective delegation of workplace tasks so you can focus on your small business growth:
Once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of members within your target audience? Enter the new Google Analytics Audience Report!
If a new user comes to your website and is unfamiliar with your brand and what you do, where do you think they’ll go? Your “about us” or “our story” page! But how do you write an “About Us” page that doesn’t sound boring or vain? Follow the steps below to craft the perfect “About Us” narrative for your website!
Having a website that prioritizes mobile page speed is increasingly important. But, if you do want to grow your business, you absolutely need to optimize for mobile search.
Not a pro? Not to worry! The following list of tools and tips will help you make sure your website and webpages are optimized for mobile search.
In the world of internet marketing, blogging and content marketing are almost synonymous terms. It’s one of the best ways to build awareness about your company, improve your organic search engine rank, and create connections with business prospects.
Not everyone has the time to sit down and read an article or a webpage. Amazon Polly is the newest tool to make sure your content can both be seen AND heard by your target audience, ensuring you never miss an opportunity to connect with a potential lead.
When sending any marketing email the first hurdle that stands between you and your recipient is one small barrier- the email subject line. Many people don’t fully realize the power and impact the subject line of an email has on recipients. But, how do you craft a professional subject line that connects?
There is disagreement over how often to post on social media and business websites. Some say the more you have the better chance they’ll find you, and other’s stick to the saying “less is more”. However, one belief every good marketer has in common is that all content published must be of good quality.
Receiving late payments can be devastating for small business and it can be tricky to know how to collect late payments from customers. Small business owners depend on timely payments to keep their business alive and growing, every payment matters.
Our clients gain success, and my small business grows, because we do stuff… ‘every day’. Defining priority can be difficult, especially when every task has a sense of urgency tied to it. But, here are some general rules to use when defining what’s “most important” in your workday:
Maintaining steady web traffic is an uphill battle. It seems every time you’ve got the formula figured out, a Google update occurs that throws your process to get website traffic for a loop. Here are the 3 main reasons you’re losing visitor traffic and how to fix it!
The challenge for many small businesses is finding the resources of content generation. Luckily for your customers, you already have that meaningful information. Start looking for the content in your own company! Here are some tips to start the ball rolling on your content generation strategy:
Regardless of where you fall on the political spectrum, no one can deny that President Trump is effective when it comes to getting noticed on social media, and especially on Twitter. So, if you’re wondering how to make a tweet go viral, head over to the President’s account page and take a look!
Apart from the companies he owns that are active on social media, Buffett also has his own personal accounts as well. But, what’s unique about Warren Buffett’s social media presence is that it’s slim. Buffett’s social media posting strategy is divergent from the norm.
If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords you chose to optimize for? Do you know how to use Google Search Console?
If you’re feeling lost when it comes to content writing, you’re not alone. If you’re thinking about starting some content development of your own, which we highly recommend, you need to go into it following these 8 content writing guidelines.
If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.