How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important...

Should You Use Pinterest for Your Small Business Marketing?

by Cazbah Staff | Mar 27, 2019 | Branding, Business Strategy, Content, Content Marketing, Digital Marketing, Marketing, Niche Marketing, Retail, Sales, Social Media

There are so many social media platforms small business can use to promote themselves online, it seems like the options are endless! Facebook, LinkedIn, Twitter, Instagram, YouTube, Quora…these are all great spaces small business can take advantage of to market...

Online Form Design Best Practices for Your Small Business (2019)

by Olivia Casella | Mar 25, 2019 | Content, Digital Marketing, Internet Marketing, Sales, Small Business, Website, Website Design

  Simply designed online forms is a key element in gaining form conversions from your website. It encourages your prospects to engage with your business to actually fill out and submit your form in the first place. To put it simply, the easier it is to fill out a...

3 Ways to Maximize the Benefit of User Created Content

by Dawn M. Smith | Mar 6, 2019 | Business Strategy, Content, Content Marketing, Customer Relations, Digital Marketing, Small Business, Social Media

  Using user generated content (UGC) is a great way to take your small business marketing to the next level. With online ads increasing in cost and first page rank becoming harder to achieve, many businesses are using user-generated content to stay on top. And...

Ecommerce Tips for Small Businesses: Prioritize User Experience

by Olivia Casella | Feb 25, 2019 | Business Strategy, Content, Digital Marketing, eCommerce, Internet Marketing, Marketing, Retail, Sales, Small Business, Website, Website Design, Website Development

  Before stunning web images, dynamic graphics and videos, and appealing transitions, you need to prioritize user experience (UX) on your small business ecommerce website. User experience needs to be your primary focus when creating, redesigning, and updating...