How to Create Customer Satisfaction Surveys for Your Small Business

by Cazbah Staff | Feb 6, 2019 | Business Strategy, Customer Relations, Internet Marketing, Marketing, Small Business

Many years ago, I was a public policy major at Syracuse University. One of the most important disciplines in that major was conducting scientific surveys on public opinion. Giving surveys was not a glamorous or very enjoyable part of my studies. It was, however,...

3 Best Ways to Attract New Customers That You Probably Forgot

by Cazbah Staff | Dec 19, 2018 | Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing, Small Business, Technology

In today’s environment of modern business, it can be easy to push aside “old school” habits and marketing tactics. So many of us are caught up with new technologies and ways of conducting business that we forget there’s even another way. But, the best way to attract...

The Best Way to Attract Customers: Just Say No!

by Charles (Chaz) Broersma | Nov 12, 2018 | Business Strategy, Buyer Personas, Marketing, Sales, Small Business

  Get comfortable with saying “No”, it just might just be the best way to attract (the right) customers to your small business. It can be the most important word in your small business vocabulary. One of the most predominant issues that small...

Why Small Businesses Need Online Lead Management Tools

by Cazbah Staff | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics

74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don’t use an online lead management tool either, and that’s where the problem occurs.  It’s great when we get a customer who has an ecommerce...

8 Ways to Increase Foot Traffic in Your Small Business Store

by Cazbah Staff | Oct 24, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business

  In today’s day and age, it’s essential for small businesses to have a well developed website so their target audience can find them online. However, small businesses also need to know how to increase foot traffic in store to maintain steady revenue growth.  ...