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Is it the Peter Principle, the Peter Pan Principle, or What?

  Discussing the Cazbah internet marketing process to business owners in manufacturing and industrial distribution recently reminded me of the Peter Principle definition which generally states, “Employees within a business will rise to their own level of incompetence....

14 Free Tools for Your Small Business On a Budget

  In a small business, every penny counts. If you’re an entrepreneur, you undoubtedly have had to make financial sacrifices in order to fund your business and pay all the bills that go with it.   When you decide to start your own business, there’s a lot of...

Why Your Home Page Is Broken And What You Can Do To Fix It

Once upon a time, your home page was the starting point for all your customers. They got your URL from a business card, in an email, or from a friend. A search online would bring them there. It was the front door to your business online. Providing information about...

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